Bed Factory Direct
B2C Shopify Plus replatform with product configurators and integrations to RetailSystem, ShipperHQ, Doofinder and Klaviyo.
Background
UK bed specialists, Bed Factory Direct, were facing escalating development costs on their Vue Storefront, Magento Open Source website, which offered them limited flexibility as their bedroom furniture range became more complex. As their existing remote agency lacked the eCommerce experience needed to help them grow, we were able to step in and replatform Bed Factory Direct to Shopify Plus.
Envision Workshop
We delivered our Envision Workshop to help Bed Factory Direct understand their platform options for their extensive and customisable catalogue. Our workshop provided them with a proof of concept of most complex product configurations. This helped Bed Factory Direct reach the conclusion that Shopify Plus was a viable platform for them to use.
Product configurator
We built a complex product configurator to help match separate but related items with key products. This enables customers to select their preferred bed size and style, alongside matching mattresses and complementary headboards in one purchase, streamlining the customer journey. We overcame variant limits in Shopify and entirely avoided the need for apps, reducing Total Cost of Ownership for the client.
Fabric tiers
Customers can select their preferred fabric and colours for beds. These sample request feed into Klaviyo to flow automation, then via the API into Retail Systems. This means orders aren’t created in Shopify (which would pollute all sales metrics).
RetailSystem integration
Using our iPasS, we helped integrate Bed Factory’s new Shopify Plus site with RetailSystem to send order information, sync stock, prices, lead times and more. This gives customers a streamlined experience, as well as Bed Factory a unified operation.
ShipperHQ integration
We partnered with market leading delivery provider, ShipperHQ, to provide customers with a choice of delivery dates on the checkout. We integrated this with Shopify Plus’s Enhanced Checkout, taking into account drop shipping suppliers, Bed Factory’s stock holding, out of stock lead times, postcodes and the businesses' own courier routes. This is just one of the Shopify integrations we offer.
Doofinder search
We partnered with Doofinder to deliver stronger product search results across a complex bed and bedroom furniture catalogue. Additions included suggested word completion, synonym results, recommendations and popular items. This enhanced search solution created a smoother user journey to increase conversion rates.
I have extensive experience with various system integrators with all the major eCommerce platforms and these guys really know their stuff... they offer a complete spectrum of services covering the full end-to-end solution.
Contact us if you are looking to:
- Improve the sales on your existing eCommerce site
- Get fresh, innovative ideas given to you on a regular basis
- Get qualified advice about eCommerce platforms
- Migrate between platforms
- Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.
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