Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
See our work
Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
Find out more

Call Us

Speak to a Shopify expert:

0121 663 6360

Get in touch 
magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
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Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
Find out more
Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking for a career with us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
Find out more

Call Us

Speak to our eCommerce experts:

0121 663 6360

Get in touch 
Desktop view of Roger Clark Motorsport's website, built by eCommerce and Shopify development agency, magic42

Shopify Development

Choose magic42, a Birmingham UK based team of Shopify developers and innovative Shopify Partner.
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Choose a local, Birmingham based team of Shopify experts and Shopify Partner

Expert UK Shopify Developers

We love being a part of the Birmingham technology scene. Whether you are looking for Shopify eCommerce Solutions or expert web developers, our Birmingham UK based Shopify development agency has a solution to help your Shopify website stand out from the crowd.
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Work with magic42 to migrate your site to Shopify


Our Shopify experts are experienced in design, development, integrations and support to grow your eCommerce site. We can create a conversion-focused website for those looking to migrate.
Work with magic42 to migrate your site to Shopify Plus

Shopify Plus

Our eCommerce experience can help you launch, grow or migrate your brand to Shopify Plus. We can offer advice on the best apps, sales strategies and designs to maximise your conversions.

Born from an award-winning retailer

We started life as a Birmingham-based online retailer in 2000, growing to £12 million turnover selling electronics and accessories to the UK and international markets. Born from this retail success, we formed magic42 in 2018 to help other businesses do the same. Since then, we have used our unique knowledge and experience to evaluate, build and integrate platforms for countless eCommerce businesses.

magic42's array of eCommerce awards as an eCommerce development agency born from a successful online retailer

Today, our Birmingham, UK based eCommerce development agency provides B2B, B2C, multi-channel and international solutions to businesses all across the West Midlands and UK. To help achieve this, our team of developers specialise in Magento Open Source, Adobe Commerce, Shopify and Shopify Plus. With our unique position from both real-world and development experience, we can help power your website to get the best out of your chosen platform.

Work with Shopify partners and experts at the Birmingham UK based eCommerce developement agency, magic42Reviews.ioShipperHQHotjarKlarna logoDoofinderWe partner with Klaviyo for marketing integrations with Magento and ShopifyGoogle Partner and Google AdsMicrosoft Advertising Partner (formerly Bing), magic42Microsoft ClarityPayPalrecharge payment solutions

How Can We Help?

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Support needed?

Looking for support from Shopify experts? Our team of experienced Shopify developers will help you get the best out of your platform.
Learn More
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Looking to migrate your site to Shopify? As a Shopify Partner, our professional, UK based team are well-positioned to help achieve your goals.
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New project?

Moving to Shopify? Need a specific project delivered? Find out how our trusted "Method & Magic" approach to project delivery will help your business.
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Why use a UK Shopify development agency?

As a UK-based eCommerce website development agency, our team of Shopify experts and developers understand the needs of UK businesses. Starting from a friendly face-to-face meeting, we’re able to discuss your business needs in real-time. With an understanding of what works best in a UK marketplace, these discussions lead to the development of a successful Shopify eCommerce website with ongoing support in the same time-zone.

Shopify Design & Development

Our conversion focused Shopify web designs ensure your hard-earned traffic engages with the right parts of your sites to drive up your sales. We pride ourselves on creating well-designed eCommerce websites and Shopify experiences for every store we work with.
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Alan Paine's eCommerce website one desktop and mobile, showing their extensive clothing products after Shopify development by magic42
Product customisations from size, colour and cross-sell additions, built by Shopify development agency, magic42

Product Customisation

Products can be complex, which is why our experienced development team can help you extend Shopify’s variant capabilities, with or without apps. This includes products with customisable options for customers to select (e.g. configurations, fabrics, colours), product bundles and adding multiple products to cart at once to create a seamless experience. For example: products with part sizing or comparisons… and plenty more.
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Shopify Support

Our real world experience ourselves gives us the edge when advising you on how to grow you online business. We’re friendly, professional and available with deep eCommerce and Shopify expertise. Our Shopify developers can give you proactive Shopify retainer support  for your eCommerce platform. Get in touch with our team today to find out how we can help.
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Shopify integrations to ERPs, WMS and AI product description feature using magic42's integrations app, shown here on its admin panel

Shopify Integrations

Need to connect Shopify to another platform to automate work? We have extensive experience helping Shopify businesses connect to ERPs, WMS and accounts packages, via our connector app. Whether it's a bespoke workflow or out of the box configuration, we'll help you scale your business seamlessly with Shopify Integrations.
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Why you should work with our web development agency

magic42's unparalleled eCommerce and Shopify experience will help you launch, grow or migrate your brand to Shopify or Shopify Plus. We offer advice on the best apps, sales strategies and designs to maximise your conversions. There are plenty more reasons to work with us:

  • Birmingham web development, Shopify and Shopify Plus agency
  • Bespoke eCommerce website built by UK Shopify experts
  • Work with an experienced Shopify development company born from retail
  • Innovative web design and development by a UK Shopify agency
  • Work with the agency’s large team of skilled eCommerce web engineers
  • Shopify retainer support during UK hours.

Version controlled Shopify development you can trust

Our Shopify Projects

magic42 grew out of a leading Birmingham based online retailer founded in 2000, barely a year after the term eCommerce was coined. It's no exaggeration to say we've been in eCommerce from the beginning. Since then, our team of Shopify web developers and Shopify designers have helped grow numerous clients' eCommerce websites.
B2C and B2B migration of bespoke, global automotive parts website to Shopify.

Roger Clark Motorsport

See Work >
Shopify migration of B2C and D2C platforms involving custom theme, sales bundles and content migration.

Love Orchids

See Work >

Theme development

Stand out from the crowd with our Shopify theme development expertise. Using the powerful Liquid template language, we will create a unique theme for your website that is attractive, optimises your content and uses best SEO practices.

Shopify Vs Shopify Plus

Our Shopify development agency and its team of Shopify Plus experts will guide you through the various options and present cost-effective recommendations that will match your business needs and longer-term growth.

Migrate data into Shopify

Moving from Magento, WooCommerce or a bespoke platform? We have the expertise to guide and help you every step of the way – moving from your existing platform to Shopify.

Shopify Integrations

We will guide you through the various Shopify integration options – including payment, marketing, analytics, review management, stock & pricing, orders, customers, workflow automation and more.

Shopify app selection

The Shopify App Store is vast, with over 4000 available. We will take the pain out of this process, selecting the key apps you need, which reflects value for money while providing the most impact for your website.

App development

Regardless of how many apps there are in the App Store, the need for bespoke solutions or enhanced capabilities remains. With our experienced team, experts at Shopify app development – we will build the functionality you need.

International multi-stores

With our vast knowledge of working with international stores, including our own retail origins with websites all around the world – we will help you expand your business to other countries with our Shopify Multi-Store expertise.

B2B & Trade

Optimise your Shopify store for B2B customers, with carefully crafted tiered pricing structures and targeted wholesale trade prices. We will guide you through the best Shopify B2B practices, to attract large volume orders and incentivise loyalty to your website.

What clients say about our UK Shopify agency...

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Rich Pennock

"magic42 have been a pleasure to work with. Very knowledgeable, super proactive, organised and transparent. It has helped us manage a complicated sector of our business and allowed us to focus on running the day to day."

Haws Watering Cans
Love orchids logo

Ed Hill

"Alex and team did a great job steering our team and helping us customise where needed within our Shopify theme and recommending the route for our website with apps and development."

Love Orchids
iFancyOne brand logo

Ash Heaton

"The guys at magic 42 have reignited my faith in IT/Web companies. The most refreshing thing for us has been the utter transparency. The work delivery, ongoing support and vision for our project has been superb."


Contact us if you are looking to:

  • Improve an existing eCommerce site
  • Migrate to Shopify from another platform
  • Integrate Shopify with another system
  • Build a Shopify app
  • Get some advice about the best platform for your business

Shopify Experts

magic42's unparalleled eCommerce and Shopify experience can help you launch, grow or migrate your brand to Shopify.

Expert Development, Design, Support, and Innovation, all in one place

How can we help?

Call us on 0121 663 6360 or fill out the form below

Frequently Asked Questions

How much do I have to pay for Shopify?
Shopify is a pay-monthly platform, with a tiered pricing structure varying from £25-£344/month. Each price tier depends on the number of users and additional features, and has its own per-transaction fee. Alternatively, Shopify Plus is available at $2,000/month (approximately £1,700/month), which includes 9 additional expansion stores alongside a main store.
Does Shopify take a percentage of sales?
Depending on your package, Shopify has a per-transaction fee. For online credit card transactions, Shopify has a rate of 1.6%-3.1% plus a rate of 20p-25p per transaction. For in-person credit card transactions, Shopify has a rate of 1.5-1.7%. For payments processed by other providers (non-Shopify payments), Shopify has a rate of 0.5-2%.
Does Shopify integrate with other systems?
Absolutely – Shopify integrates with a huge variety of systems, including marketing tools (e.g. Hubspot and Mailchimp), accounting systems, inventory management systems and more. There is a huge marketplace of Apps available for all kinds of integrations.
How much should I budget for Shopify apps?
The pricing for apps varies, with some apps being totally free and others having a monthly cost. A typical app can cost around £25/month, therefore for 5 apps it would work out at roughly £125 a month alongside your main Shopify plan.
Does Shopify host websites?
Shopify does not host websites, it only hosts stores. Shopify is an eCommerce store platform, not a website hosting service.
Do I own my Shopify store?
When using Shopify, you have full ownership of your store and data – including the domain name. It’s fully possible to migrate pre-existing stores to Shopify, as well as migrate from Shopify to other third-party eCommerce sites should you need to.
Can I easily change Shopify Development Agencies?
Changing agencies with Shopify is much easier than other platforms. Using collaborator permissions, you can give Shopify Partners direct access to your Shopify admin areas. With adjustable collaborator permissions, you can limit the areas they can have access to. Having a Shopify Partner as a collaborator does not count towards your Shopify staff limit.

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magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
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