The Rotunda and New Street station, Birmingham, from the air

Shopify development agency & development services

UK Shopify development services from an agency born from a £12 million eCommerce retailer. Birmingham based, commercially experienced, technically deep.

We ran an eCommerce business before we built one for anyone else

A Shopify development company with real retail experience

Started in 2000 as a Birmingham online retailer, building our own platforms from scratch
Grew it to a £12 million, award-winning business selling B2C and B2B worldwide
Formed magic42 in 2018 to give other retailers the benefit of everything we learned

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Shopify

Our Shopify experts are experienced in design, development, integrations and support to grow your eCommerce site. We can create a conversion-focused website for those looking to migrate.

Shopify Plus

Our eCommerce experience can help you launch, grow or migrate your brand to Shopify Plus. We can offer advice on the best apps, sales strategies and designs to maximise your conversions.

How can we help?

Support needed?

Looking for support from Shopify experts? Our team of experienced Shopify developers will help you get the best out of your platform.

Replatforming?

Looking to migrate your site to Shopify? As a Shopify Partner, our professional, UK based team are well-positioned to help achieve your goals.

New project?

Moving to Shopify? Need a specific project delivered? Find out how our trusted "Method & Magic" approach to project delivery will help your business.

Two mobile images of the Roger Clark Motorsport homepage

Two mobile images of the Roger Clark Motorsport product page

Why use a UK Shopify development agency?

As a UK based Shopify development agency, we understand what UK businesses need from their eCommerce platform. We start with face-to-face meetings where possible, talk in plain English about your commercial goals, and provide ongoing development support during UK business hours. No offshore handoffs, no timezone delays.

Shopify design & development

Our conversion focused our Shopify web designs are built around conversion, not just aesthetics. We focus on ensuring your hard-earned traffic engages with the right content to drive sales. Every store we build balances strong visual design with practical eCommerce performance.

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Alan Paine's eCommerce website one desktop and mobile, showing their extensive clothing products after Shopify development by magic42

Product customisation

Products can be complex, and Shopify's standard variant system doesn't always cover it. Our development team extends Shopify's capabilities to handle product configurators, custom options (fabrics, sizes, colours), bundles and multi-add-to-cart flows. We've built configurators for furniture, automotive parts and more, helping customers find exactly what they need without leaving the page.

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Shopify support

Our commercial experience gives us an edge when advising on how to grow your online business. We don't just fix what's broken; our Shopify retainer support is proactive, identifying opportunities to improve conversions, speed and functionality month on month. Our developers are available during UK hours with deep Shopify and eCommerce expertise.

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Shopify integrations

Need to connect Shopify to another platform to automate work? We have extensive experience helping Shopify businesses connect to ERPs, WMS and accounts packages, via our connector app. Whether it's a bespoke workflow or out of the box configuration, we'll help you scale your business seamlessly with Shopify integrations. Shopify Plus to Prima Solutions for Alan Paine | Shopify to Bright Pearl for Cotterill Civils | Shopify Plus to clothing ERP for Weekend Offender

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Why magic42 as your Shopify agency?

Why us as your Shopify development agency

We're not your typical Shopify agency. magic42 was born from a retail business that grew to £12 million turnover, running B2C and B2B operations across multiple international sites. That means we understand eCommerce from the inside - not just how to build it, but how it actually needs to work day-to-day for your team and your customers.

We've been where you are

Our retail origins mean we've lived with the consequences of development decisions, both good and bad. We know what it's like to manage peak trading, juggle integrations with ERP systems, handle multi-site complexity and deal with the real-world problems that only show up once a store is live. That experience shapes every recommendation we make.

A UK-based team you can actually talk to

Our Shopify developers are based in Birmingham, available during UK hours, and you'll work with the same people throughout your project. No offshore handoffs, no revolving door of freelancers. When something needs discussing, you'll get someone who knows your store and your business on the other end.

Professional development processes

We use GitHub for version control, CI/CD pipelines for automated testing and deployment, and built-in sign-off steps at every stage. Your theme's entire codebase is safely stored with full history, so if anything goes wrong - an accidental deletion, a broken change, we can roll back quickly. It's the kind of rigour you'd expect from a software team, applied to your Shopify store.

Example Shopify projects

magic42 grew out of a leading Birmingham based online retailer founded in 2000, barely a year after the term eCommerce was coined. It's no exaggeration to say we've been in eCommerce from the beginning. Since then, our team of Shopify web developers and Shopify designers have helped grow numerous clients' eCommerce websites.

B2C and B2B migration of bespoke, global automotive parts website to Shopify.

Roger Clark Motorsport

Shopify migration of B2C and D2C platforms involving custom theme, sales bundles and content migration.

Love Orchids

B2B Shopify site move from WooCommerce with price lists, sales automation and Brightpearl ERP.

Cotterill Civils

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.

Haws

Theme development

Stand out from the crowd with our Shopify theme development expertise. Using the powerful Liquid template language, we will create a unique theme for your website that is attractive, optimises your content and uses best SEO practices.

Shopify vs Shopify Plus

Our Shopify development agency and its team of Shopify Plus experts will guide you through the various options and present cost-effective recommendations that will match your business needs and longer-term growth.

Migrate data into Shopify

Moving from Magento, WooCommerce or a bespoke platform? We have the expertise to guide and help you every step of the way – moving from your existing platform to Shopify.

Shopify integrations

We will guide you through the various Shopify integration options – including payment, marketing, analytics, review management, stock & pricing, orders, customers, workflow automation and more.

Shopify app selection

The Shopify App Store is vast, with over 4000 available. We will take the pain out of this process, selecting the key apps you need, which reflects value for money while providing the most impact for your website.

App development

Regardless of how many apps there are in the App Store, the need for bespoke solutions or enhanced capabilities remains. With our experienced team, experts at Shopify app development – we will build the functionality you need.

International multi-stores

With our vast knowledge of working with international stores, including our own retail origins with websites all around the world – we will help you expand your business to other countries with our Shopify Multi-Store expertise.

B2B & trade

Optimise your Shopify store for B2B customers, with carefully crafted tiered pricing structures and targeted wholesale trade prices. We will guide you through the best Shopify B2B practices, to attract large volume orders and incentivise loyalty to your website.

What clients say about our UK Shopify agency...

"magic42 have been a pleasure to work with. Very knowledgeable, super proactive, organised and transparent. It has helped us manage a complicated sector of our business and allowed us to focus on running the day to day."

Rich Pennock

Haws Watering Cans haws.co.uk

"Alex and team did a great job steering our team and helping us customise where needed within our Shopify theme and recommending the route for our website with apps and development."

Ed Hill

Love Orchids loveorchids.co.uk

"The guys at magic 42 have reignited my faith in IT/Web companies. The most refreshing thing for us has been the utter transparency. The work delivery, ongoing support and vision for our project has been superb."

Ash Heaton

ifancyone ifancyone.com

Contact us if you are looking to:

Improve an existing eCommerce site
Migrate to Shopify from another platform
Integrate Shopify with another system
Build a Shopify app
Get some advice about the best platform for your business

Shopify Experts magic42's unparalleled eCommerce and Shopify experience can help you launch, grow or migrate your brand to Shopify.

Expert Development, Design, Support, and Innovation, all in one place

Call us on 0121 663 6360 or fill out the form below

Frequently asked questions

Shopify is a pay-monthly platform, with a tiered pricing structure varying from £25-£344/month. Each price tier depends on the number of users and additional features, and has its own per-transaction fee. Alternatively, Shopify Plus is available at $2,000/month (approximately £1,700/month), which includes 9 additional expansion stores alongside a main store.

Depending on your package, Shopify has a per-transaction fee. For online credit card transactions, Shopify has a rate of 1.6%-3.1% plus a rate of 20p-25p per transaction. For in-person credit card transactions, Shopify has a rate of 1.5-1.7%. For payments processed by other providers (non-Shopify payments), Shopify has a rate of 0.5-2%.

Absolutely – Shopify integrates with a huge variety of systems, including marketing tools (e.g. Hubspot and Mailchimp), accounting systems, inventory management systems and more. There is a huge marketplace of Apps available for all kinds of integrations.

The pricing for apps varies, with some apps being totally free and others having a monthly cost. A typical app can cost around £25/month, therefore for 5 apps it would work out at roughly £125 a month alongside your main Shopify plan.

Shopify does not host websites, it only hosts stores. Shopify is an eCommerce store platform, not a website hosting service.

When using Shopify, you have full ownership of your store and data – including the domain name. It’s fully possible to migrate pre-existing stores to Shopify, as well as migrate from Shopify to other third-party eCommerce sites should you need to.

Changing agencies with Shopify is much easier than other platforms. Using collaborator permissions, you can give Shopify Partners direct access to your Shopify admin areas. With adjustable collaborator permissions, you can limit the areas they can have access to. Having a Shopify Partner as a collaborator does not count towards your Shopify staff limit.