Cotterill Civils

B2B Shopify site move from WooCommerce using Brightpearl, Klaviyo and Doofinder.

Background

Cotterill Civils, B2B supplier of land drainage solutions, felt held back by their then-partnerships and so approached us to evaluate new platform options. We migrated them to Shopify to support their content and sales strategy. This included the implementation of complex delivery requirements for the UK.

Migration to Shopify

We managed the complex migration from WordPress and WooCommerce to Shopify. As Cotterill Civils is B2B focused, the new site is designed as both a lead generating and transactional solution, incorporating Price on Application (POA) products. This design has also helped support their content strategy using well-positioned blogs to capture visitors looking for product solutions.

Complex delivery solution

Comprehensive delivery requirements were distilled into a maintainable solution, integrating with Brightpearl. This included complex shipping rules as part of the client’s own and supplier-organised delivery services. Product weight and product dimensions were factored in, as were multiple items per pallet calculations. Ultra Low Emission Zone surcharges were also implemented.

Advanced search solution

Doofinder was implemented to support search queries, enhancing the search system. Additions included synonym matches, the boosting of preferred products, as well as managing technical part names and numbers.

Klaviyo integration

We migrated Cotterill Civils from Mailchimp to Klaviyo, taking advantage of email marketing flows and customer segmentation through its seamless integration with Shopify. Customers can sign up to these email newsletters on either desktop or mobile using a form that shows when they first land on the site.

magic42 did a fantastic job building an eCommerce website for us. They are extremely professional and very knowledgeable... [with] a strong focus on ensuring they offer the best user experience. We decided to move to a different website platform as part of the project and with over 1,000 products to export across, this was no mean feat. They hand held us through the whole website build process to ensure the project went smoothly and our expectations were met. We also found them to be very responsive and were a real pleasure to work with.

Michelle JamesCotterill Civils