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Flying Spares Case Study by magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
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Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
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Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
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RCM Roger Clark Motorsport Case Study

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
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The eCommerce Agency Powered by Retail Success

magic42 - Birmingham's Leading Magento Development Agency & Shopify Partner
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For 20 years, we have been powering the retail success of business

UK Based eCommerce Agency

magic42 is a UK-based development agency. For 20 years, we have been powering the retail success of businesses across sectors by designing and developing high converting, innovative eCommerce sites.
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Our Technologies


As an Adobe Partner, we specialise in Adobe Commerce and Open Source to deliver differentiated B2C and B2B experiences for customers.
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We build, integrate and grow Shopify and Shopify Plus stores, using joined up thinking across our design, development and marketing teams.
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Time to break out of the box and offer a truly differentiated experience for your customers? Let us help you evaluate your options.
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Not sure? Book a consultation

Our Clients

Don't just take our word for it...

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Neil Arman

"magic42 have been brilliant from the very start of our challenging migration from Magento 1 to Magento 2. I would not hesitate to recommend magic42 to any business looking to improve their website in any way."

Flying Spares

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Joe Harrison

"It has been a pleasure working with magic42! Their knowledge of Magento is outstanding. All work was met with a positive attitude and the results were impressive. I would definitely recommend."

British Gymnastics

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Mark Serrell

"We have now been been working with Alex and the team for a number of months. Not only do they offer a professional and responsive service, they offer great value with a proactive approach to problem solving."

Plumbing World

Magento Services

Magento Development

Get eCommerce innovation with our mature, professional approach to Magento Development. Our unique background as retailer ensures the best ROI on your investment.

Magento Website Design

Improve your user experience through innovative web design. With a detailed focus on all touch points, our eCommerce knowledge will delight your customers and increase engagement with your store.

B2B eCommerce

Streamline your B2B operations with a Magento B2B eCommerce site. We'll develop rapid purchasing options, customer-specific products and price lists and seamless integrations to help grow your business.

International eCommerce

Seizing international eCommerce is all about market timing, speed and agility. Thanks to its unique multi-site architecture, Magento helps you launch faster, respond to market shifts and capitalise on new developments.

Magento Integrations

Ensure seamless operations by integrating Magento with external systems. We integrate ERPs, PIM solutions, shipping partners and payment methods. 

Magento SEO

Grow your organic traffic just like we have for our own retail business. With over 20 years' eCommerce experience behind us, we'll help you optimise your Magento setup for speed and SEO.

Magento Migrations

Move to Magento to give you a cutting edge platform for eCommerce growth. Use our professional project management approach to ensure success.

Magento Speed & Performance

Improve your Magento speed and performance to help grow your business. Use our years of experience, and receive a full investigation to address optimising load times, conversion rates and rankings.
42 Tried & Tested Ways To Improve Category Page Conversion Rates PDF Booklet

42 Tried & Tested Ways To Improve Product Page Conversion Rate

Get hold of our in-depth list of 42 ideas to help you improve your conversion rates on your eCommerce site.
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Birmingham's Leading eCommerce Agency

Our experience as part of a retailer has given us unrivalled insight into eCommerce solutions for all budgets, using Shopify and Magento as well as bespoke development. Our end-to-end experience ensures trustworthy, open advice to help our clients grow.

ROI: The Ultimate Metric

Design and beautification matter, it's true. But they mean nothing unless they deliver sales. At the heart of our approach to eCommerce web design is an unwavering focus on increasing your profit.

Effective SEO, marketing automation and seamless integration of your systems are some of the ingredients for growth. But the exact recipe will depend on your business. That's why we listen, question, and reflect carefully on your needs before suggesting the web development work our experience tells us will provide the biggest return on ROI.

Our Latest News & Insights

Read our latest eCommerce updates from our blog
MaxMind’s GeoIP labels Googlebot as Russian

MaxMind’s GeoIP labels Googlebot IPs incorrectly from Russia and Iran. We delve into why this is happening, how this negatively affects search visibility and your next steps to resolve this.

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Why synthetic testing in eCommerce is the time-saver you need

What is synthetic testing and how can it help your eCommerce website? We share the full details and how this works with Cypress in this article.

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Have you checked for unwanted referrals in GA4?

Google Analytics 4 can sometimes show payment providers as the traffic referral, instead of a customer. We share how to fix this in Magento and Shopify...

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magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.
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