eCommerce Development Agency Birmingham UK | Magento & Shopify

Flying Spares

Stone Computers

Alan Paine

Bed Factory Direct

For 20 years, we have been powering the retail success of business

UK Based eCommerce Agency

magic42 is a UK-based web development agency. For 20 years, we have been powering the retail success of businesses across sectors by designing and developing high converting, innovative eCommerce sites.

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Our Technologies

Magento

We are experienced in all levels of Magento Open Source, helping to deliver differentiated B2C and B2B experiences for customers.

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Adobe Commerce

As an Adobe Partner, we specialise in Adobe Commerce On-Premise and Cloud to offer customised and secure solutions for those looking for support.

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Shopify

We build, integrate and grow Shopify and Shopify Plus stores, using joined up thinking across our design, development and marketing teams.

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Born from an award-winning retailer

We started life as a Birmingham-based online retailer in 2000, growing to £12 million turnover selling electronics and accessories to the UK and international markets. Born from this retail success, we formed magic42 in 2018 to help other businesses do the same. Since then, we have used our unique knowledge and experience to evaluate, build and integrate platforms for countless eCommerce businesses.

magic42's eCommerce development agency awards

Today, our Birmingham, UK based eCommerce development agency provides B2B, B2C, multi-channel and international solutions to businesses all across the West Midlands and UK. To help achieve this, our team of developers specialise in Magento Open Source, Adobe Commerce, Shopify and Shopify Plus. With our unique position from both real-world and development experience, we can help power your website to get the best out of your chosen platform.

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Our Clients

magic42 grew out of a leading Birmingham-based online retailer founded in 2000, barely a year after the term eCommerce was coined. It's no exaggeration to say we've been in eCommerce from the beginning. Since then, our eCommerce development agency has helped countless B2B and B2C businesses grow their sites.

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.

Stone Computers

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Transparent overlay blocks as part of eCommerce web design by magic42

B2C Shopify Plus replatform with product configurators and integrations to Retail Systems, ShipperHQ, Doofinder and Klaviyo.

Bed Factory Direct

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International B2B Magento Hyvä Theme site, with 240k catalogue, Khaos Control integration and digital marketing.

Flying Spares

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Multisite, B2C migration from Magento to Shopify Plus with ERP integration.

Alan Paine

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What clients say about our eCommerce development agency...

Neil Arman

"magic42 have been brilliant from the very start of our challenging migration from Magento 1 to Magento 2. I would not hesitate to recommend magic42 to any business looking to improve their website in any way."

Flying Spares

Joe Harrison

"It has been a pleasure working with magic42! Their knowledge of Magento is outstanding. All work was met with a positive attitude and the results were impressive. I would definitely recommend."

British Gymnastics

Mark Serrell

"We have now been been working with Alex and the team for a number of months. Not only do they offer a professional and responsive service, they offer great value with a proactive approach to problem solving."

Plumbing World

42 Tried & Tested Ways To Improve Category Page Conversion Rates PDF Booklet

white blocks as created for eCommerce web design by magic42

42 Tried & Tested Ways To Improve Product Page Conversion Rate

Get hold of our in-depth list of 42 ideas to help you improve your conversion rates on your eCommerce site.

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Birmingham's Leading eCommerce Agency

Our experience as part of a retailer has given us unrivalled insight into eCommerce solutions for all budgets, using Magento Open Source, Adobe Commerce, Shopify, Shopify Plus, as well as bespoke development. Our end-to-end experience ensures trustworthy, open advice to help our clients grow.

ROI: The Ultimate Metric

Design and beautification matter, it's true. But they mean nothing unless they deliver sales. At the heart of our approach to eCommerce web design is an unwavering focus on increasing your profit.

Effective SEO, marketing automation and seamless integration of your systems are some of the ingredients for growth. But the exact recipe will depend on your business. That's why we listen, question, and reflect carefully on your needs before suggesting the web development work our experience tells us will provide the biggest return on ROI.

Our Latest Blog News & Insights

Read our latest eCommerce updates from our blog

Why eCommerce Integrations are Critical for Success in 2025

Alex Ashman

Software integrations are integral to eCommerce success, but in what areas can they help and how? Take a look at our time and money saving advice…

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Mastering Google Search Operators for eCommerce

Alex Ashman

Have you used Google Search Operators? They can help improve your site content. We’ve put together a key list of what Google Search Operators are and how they can help...

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European Accessibility Act 2025 - What You Need to Know for eCommerce

Alex Ashman

The European Accessibility Act 2025 (EAA) means your eCommerce site needs to adhere to the Web Content Accessibility Act 2.2 (WCAG). Here are the full details...

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magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.

Company No. 11572347 VAT No. 310 2436 61