It's easy to fall into the trap of assuming what your users want - but heatmaps are a great way to get under the statistical hood of how your customers are behaving. They identify hot spots, dead spots and bottle necks that ultimately give you the information you need to make the excellent conversion optimisation decisions.
Testing what users do (and what they don't do) is key to making informed design decisions. We utilise a range of eCommerce user testing tools before, during and after changes to really get an insight into the people using your website.
eCommerce never stops changing - and nor do your customers - so asking and getting feedback is vital to staying ahead of your competitors. Gaining feedback on the vital points in your customers journey, like the End of the Checkout, builds your knowledge of the pluses and minuses which affect buying decisions.
"magic42 have been brilliant from the very start of our challenging migration from Magento 1 to Magento 2. I would not hesitate to recommend magic42 to any business looking to improve their website in any way."
Flying Spares
Joe Harrison
"It has been a pleasure working with magic42! Their knowledge of Magento is outstanding. All work was met with a positive attitude and the results were impressive. I would definitely recommend."
British Gymnastics
Mark Serrell
"We have now been been working with Alex and the team for a number of months. Not only do they offer a professional and responsive service, they offer great value with a proactive approach to problem solving."
magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.
