Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
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Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
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Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
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0121 663 6360

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magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
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Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
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Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking for a career with us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
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Call Us

Speak to our eCommerce experts:

0121 663 6360

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Privacy Policy

This website is owned and operated by Magic42 Limited (“magic42”, “us”, “we”, “our”) company number 11572347 VAT No. 310 2436 61, and are registered to Unit 5 Gravelly Industrial Park, Birmingham, England, B24 8HZ

This Privacy Policy is related to the usage of our website and our services and defines what data we collect about you, and how we process it. As a data controller and processor, transparency and security are paramount to us.

What data we collect and how to do we store and secure it

We may collect the following personal information that you provide directly to us

  • When you contact us via the website (e.g name, email address, telephone number and content of your submission)
  • When you sign up to our emails (e.g. name, email address)
  • Recruitment information when you express interest in our roles (e.g. CV, passport information)
  • Personal information provided by other 3rd party services we work with such as analytics providers
  • Any other information you choose to submit to us

We have processes and procedures in place to protect your personal information from being lost, used or accessed in an unauthorised way. We limit access to data for only those who have a business need to know and they will be bound by confidentiality agreements. Should any breach of personal data occur we will notify you, or any other legal entity where we are legally required to do so.

How we use your information

We will use your data in the following circumstances

  • Where there is a legal obligation which we are subject to
  • Where in pursuit of legitimate interest
  • Where you have provided consent to do so
  • Where we need to perform the contract we have entered into

Data Retention

We will retain your data for as long as is necessary to to fulfil the purposes we collect it for.

Third Party Sites

From time to time we may link to 3rd party sites whose privacy policies may not be the same as ours. Should you submit any information to those sites, your personal information is governed by their Privacy Policies and not ours.

Cookie Policy

Cookies are small text files that are placed on your computer by websites that you visit. magic42 use cookies on this website in order to make websites work, or work more efficiently, as well as to provide information to us.

How do I change my personal cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit

We are planning to enhance our cookie tool to allow users to more easily change their cookie settings after their initial choice.


You are able to opt out of any of our marketing communications, at any point, by following the instructions contained with the marketing email, or by emailing us directly at

Changes to this Privacy Policy

From time to time we may make changes to this privacy policy. Please revisit this page to ensure you are happy with any of the changes that may have taken place.

Contact Us

We are committed to protecting your privacy and personal data, for any concerns or questions about how your personal information is being used you can contact us either

Phone 0121 663 6360


By writing to us – The Data Protection Officer, magic42, Unit 5, Gravelly Industrial Park, Birmingham B24 8HZ

Or by using our contact form.

magic42 logo
magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
Company No. 11572347 VAT No. 310 2436 61
Adobe Solution Partners Bronze Logo, used by verified Adobe expertsShopify Partners Logo (as used by Shopify Development Partners)
© Copyright 2024 magic42 Limited - All Rights Reserved
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