The curved disc facade of the Selfridges building in Birmingham

Hyvä theme development agency

Keep Magento and leave the Luma theme behind: as a UK Hyvä Silver Partner, we move Magento Open Source and Adobe Commerce stores to the Hyvä theme without a replatform.

A Hyvä agency born from an award-winning retailer

A UK Hyvä agency for Magento Open Source and Adobe Commerce

We are a Birmingham eCommerce agency of Magento experts and Hyvä developers, with more than 20 years in retail and eCommerce, first running our own award-winning online shop and then building for other merchants. Hyvä is the front end we now recommend for almost every Magento store we work on, and below is what that means for yours.

Find out about Hyvä

Moving from Luma to Hyvä

Hyvä replaces Luma, the default Magento front end, with a theme built from scratch on Alpine.js and Tailwind CSS, so the pages your customers see load in a fraction of the time and cost less to maintain. Moving to it is a front-end project rather than a replatform: your catalogue, orders, customer accounts, integrations and admin stay exactly where they are, and we rebuild the storefront on a staging site, test it against your extensions and switch over without disrupting trading.

Hyvä on Magento Open Source and Adobe Commerce

We build and support Hyvä storefronts on both editions. On Magento Open Source the theme is free and open source, which makes it the natural front end for a platform with no licence fee. On Adobe Commerce and Adobe Commerce Cloud, Hyvä Enterprise adds support for the B2B suite and Live Search, and we run Hyvä on Cloud for clients today. Whichever edition you are on, the theme is fully customisable by our team.

Doorfit, a trade and retail ironmongery site built on Hyvä and Magento Open Source

Buy Sheds Direct, a B2C store built on Hyvä and Magento Open Source

Why Hyvä is faster than Luma

Luma carries more than 200 front-end dependencies and Hyvä carries two, and the difference shows everywhere:

Pages that load in a fraction of the time, on any device
Core Web Vitals that pass without a performance project every quarter
A simpler codebase, so changes take hours rather than days
A large community and a growing library of Hyvä-compatible extensions
A lower total cost of ownership over the life of the site.

Hyvä for B2B stores

Most of our Hyvä work is for B2B merchants: wholesalers, manufacturers and distributors with large catalogues, trade accounts and an ERP behind the website. Hyvä handles catalogues of hundreds of thousands of products, customer-specific pricing, quick order and account features, and we integrate it with the systems you already run, from Khaos Control and Sage to Microsoft Dynamics 365 Business Central. There is more on our B2B eCommerce development page.

Flying Spares, a B2B parts site with a 240,000-product catalogue on Hyvä

The performance case for Hyvä

Speed is where Hyvä pays for itself. Faster pages keep customers on the site, lift conversion and feed straight into the Core Web Vitals that Google measures, and a Hyvä storefront scores where a Luma one cannot without constant tuning. Because the theme is lightweight and our team has built on it since its early days, we deliver a flexible, scalable storefront more efficiently than we could on Luma, and we keep improving it after launch.

Frequently asked questions

Yes, for almost every Magento store. Hyvä has the momentum and the community behind it, extension vendors now ship Hyvä-compatible versions as standard, and it is the front end we build new Magento sites on.

Not every extension integrates seamlessly with the base Hyvä Theme for Magento. In particular, front-end Magento extensions require extra development for theme compatibility, often due to Hyvä enhancing areas that users will interact directly with. On the other hand, back-end, modules that deal with store functionalities might not encounter the same compatibility challenges. It's therefore worth keeping an eye out for extensions that are Hyvä-compatible.

Absolutely, the Hyvä Theme can greatly enhance the speed of a Magento site. Its streamlined codebase and lightweight design give Hyvä a distinct step up from Magento's default Luma theme. Utilising a Tailwind CSS-based framework and eliminating LessCSS styles from Magento, the Hyvä theme fine-tunes the store for exceptional speed and superior performance, elevating the customer shopping experience. The outcome will of course depend on the current site status and the decisions taken as part of the build.

The Hyvä Theme itself is free and open source. The paid products are optional: Hyvä Checkout is a one-off €1,000 per site, with a €250 a year support plan from the second year; Hyvä Commerce, which bundles the theme, the checkout and a set of content and admin tools, is €3,000 a year; and Hyvä Enterprise, which adds Adobe Commerce B2B and Live Search support, is priced per year by Hyvä. These are Hyvä's prices and they change from time to time, so we confirm them in every quote. The build is separate, and we scope that with you.

Yes. The theme is free on Open Source and most of the stores we run on Hyvä are Open Source. Some of your modules may need their Hyvä-compatible version installed, which we check before we quote. Our Magento development page covers the rest of what we do on the platform.

Yes. Hyvä runs on Adobe Commerce and Adobe Commerce Cloud, and Hyvä Enterprise adds compatibility with the Adobe B2B suite and Live Search. We run Hyvä on Adobe Commerce Cloud for clients today; see our Adobe Commerce development page.

For a typical store it is three to five months from discovery to launch, depending on how much of the front end is custom and how many extensions need their Hyvä version. A re-skin of a simple site is quicker, and a large B2B site with bespoke features takes longer. We give you a dated plan once we have audited your extensions.

No. Hyvä is a front end for the Magento you already run. Your catalogue, orders, customer accounts, integrations and admin stay exactly where they are. We build the new storefront on a staging site alongside the old one and switch over once it has been tested against your extensions.

We audit every extension before we quote. Most have a Hyvä-compatible version from the vendor or from the community compatibility modules. For the rest we either rebuild the front-end part of the extension for Hyvä or replace it with one that is supported, whichever costs less over the life of the site.

Yes. Hyvä works with the standard Magento checkout through its compatibility module. Hyvä Checkout is an optional upgrade that is faster and easier to tailor, and we recommend it where checkout conversion matters, but it is your call and it can be added later.

Hyvä Theme is the storefront. Hyvä Commerce bundles the theme with Hyvä Checkout and a set of content and admin tools, including a page editor that replaces Page Builder, for a yearly subscription. We have written more in our guide to Hyvä Commerce.

Hyvä awards partner tiers to agencies based on the Hyvä sites they have launched, their certified developers and their contribution to the community. We are a Silver Partner, listed in Hyvä's agency directory, so our Hyvä work is verified by Hyvä rather than by us.