Alan Paine
Multisite, B2C migration from Magento to Shopify Plus with ERP integration
Background
Alan Paine approached magic42 for a multi-site migration from Magento 2 Open Source to Shopify Plus, alongside an integration with the ERP, Prima. We therefore worked with Alan Paine to refine their product groups and provide clarity to onsite product availability with a modern tech stack. This was in addition to identifying opportunities to enhance the site further using strategic tools and competitor analysis.
Intelligent size guide
Depending on the product, a user will be able to view the specific size guide designed for that exact product. Previously a full-page size chart was linked. This keeps the user on the product page and is easily maintained for Alan Paine with tag-based functionality.
Variant switcher
Shopify has a built-in variant functionality, however lacks the function to have individual pages for the variants. Here, magic42 custom-built tag-based variant functionality. This allows users to access all different colours of the same product, whilst the team at Alan Paine can easily maintain this using tags (which also allows for bulk-updating).
Product list pages
With so many subcategories available, having helpful and search-friendly, top-level category landing pages is crucial to increase conversions. Each category was customised to include specifically-requested filters. Horizontal, stacked collection filters were built onto the category pages, with additional filters shown in a vertical mobile menu across all devices to circumvent any space constraints.
Advanced search engine
After reviewing Alan Paine’s current queries around their onsite search, magic42 hand-picked a solution perfect for their requirements. Using an integrated app, magic42 set up and configured an advanced search system solution for Alan Paine to enhance the user journey and increase conversions via ease of use.
Shopify with Prima integration
We integrated Alan Paine's four international sites running on Shopify with Prima Solutions. This not only synchronises stock into one source of truth, but enables order downloads for accounts reconciliation and reporting. Ultimately, this helps to automate processes and improve operational efficiency.
We have been very impressed with magic42's professional and friendly approach, from website design to digital marketing. Their expertise on Shopify Plus optimisation and digital strategy has been invaluable to us. It's been a pleasure to work with them... highly recommended.
Contact us if you are looking to:
- Improve the sales on your existing eCommerce site
- Get fresh, innovative ideas given to you on a regular basis
- Get qualified advice about eCommerce platforms
- Migrate between platforms
- Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.
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