Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
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Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
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Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
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magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
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Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
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Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

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Take a look at what it's like to work at magic42 and the opportunities we offer.
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Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration
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Alan Paine's eCommerce website one desktop and mobile, showing their extensive clothing products after development by magic42

Shopify Plus Logo (as used by Shopify Plus Development Experts)


Alan Paine approached magic42 for a multi-site migration from Magento 2 Open Source to Shopify Plus, alongside an integration with the ERP, Prima. We therefore worked with Alan Paine to refine their product groups and provide clarity to onsite product availability with a modern tech stack. This was in addition to identifying opportunities to enhanced the site further using strategic tools and competitor analysis.

Business Area



Intelligent Size Guide

Depending on the product, a user will be able to view the specific size guide designed for that exact product. Previously a full-page size chart was linked. This keeps the user on the product page and is easily maintained for Alan Paine with tag-based functionality.
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Alan Paine's website showing a diverse size guide on the same page as its clothing products, courtesy of magic42
Alan Paine eCommerce website showing cashmere clothing colours via a variant switcher, as developed by eCommerce agency, magic42

Variant Switcher

Shopify has a built-in variant functionality, however lacks the function to have individual pages for the variants. Here, magic42 custom-built tag-based variant functionality. This allows users to access all different colours of the same product, whilst the team at Alan Paine can easily maintain this using tags (which also allows for bulk-updating).
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Product List Pages

With so many subcategories available, having helpful and search-friendly, top-level category landing pages is crucial to increase conversions. Each category was customised to include specifically-requested filters. Horizontal, stacked collection filters were built onto the category pages, with additional filters shown in a vertical mobile menu across all devices to circumvent any space constraints.
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Alan Paine eCommerce website showing product categories for their clothing, as developed by eCommerce agency, magic42
Alan Paine received Shopify development for their website in order to boost conversion rates thanks to an advanced search feature, developed by eCommerce agency, magic42

Advanced Search Engine

After reviewing Alan Paine’s current queries around their onsite search, magic42 hand-picked a solution perfect for their requirements. Using an integrated app, magic42 set up and configured an advanced search system solution for Alan Paine to enhance the user journey and increase conversions via ease of use.
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Prima Integration

We integrated Alan Paine's four international Shopify Plus sites with Prima Solutions. This not only synchronises stock into one source of truth, but enables order downloads for accounts reconciliation and reporting. Ultimately, this helps to automate processes and improve operational efficiency.
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Prima Integration with Shopify following eCommerce development from magic42
Alan Paine Testimonial

Alan Paine

"We have been very impressed with magic42's professional and friendly approach, from website design to digital marketing. Their expertise on Shopify Plus optimisation and digital strategy has been invaluable to us. It's been a pleasure to work with them... highly recommended."
- Alan Paine

Contact us if you are looking to:

  • Improve the sales on your existing eCommerce site
  • Get fresh, innovative ideas give to you on a regular basis
  • Get qualified advice about eCommerce platforms
  • Migrate between platforms
  • Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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How can we help?

Call us on 0121 663 6360 or fill out the form below

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magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
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