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Flying Spares Case Study by magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
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Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
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Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Berry Flirt smoothie pouring into a glass

Berry Flirt

Fast moving B2C theme and bundling solution on Shopify
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Alan Paine

Established in 1907 in the historic market town of Goldaming, Surrey, Alan Paine quickly grew to be a staple in the UK country and knitwear market. Alan Paine approached magic42 for a multi-site migration from Magento 2 Open Source to Shopify Plus.
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Alan Paine Responsive Homepage on Mobile and Desktop

Shopify Plus logo

Intelligent Size Guide

Depending on the product, a user will be able to view the specific size guide designed for that exact product. Previously a full-page size chart was linked. This keeps the user on the product page and is easily maintained for Alan Paine with tag-based functionality.
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Shopify Plus homepage
Variant Switcher for Shopify Plus

Variant Switcher

Shopify has a built-in variant functionality, however lacks the function to have individual pages for the variants. Here, magic42 custom-built tag-based variant functionality. This allows users to access all different colours of the same product, whilst the team at Alan Paine can easily maintain this using tags (which also allows for bulk-updating).
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Category Landing pages

With so many subcategories available, having helpful and search-friendly top-level category landing pages is crucial to increase conversions. Each category was customised to include specifically-requested filters.
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Shopify Plus product category page
Shopify Plus search solution with Doofinder

Advanced Search Engine

After reviewing Alan Paine’s current queries around their onsite search, magic42 hand-picked a solution perfect for their requirements. Using an integrated app, magic42 set up and configured an advanced search system solution for Alan Paine to enhance the user journey and increase conversions via ease of use.
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Alan Paine Testimonial

Alan Paine

"We have been very impressed with magic42's professional and friendly approach, from website design to digital marketing. Their expertise on Shopify Plus optimisation and digital strategy has been invaluable to us. It's been a pleasure to work with them... highly recommended."
- Alan Paine

Contact us if you are looking to:

  • Improve the sales on your existing eCommerce site
  • Get fresh, innovative ideas give to you on a regular basis
  • Get qualified advice about eCommerce platforms
  • Migrate between platforms
  • Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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Call us on 0121 663 6360 or fill out the form below

magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.
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