Alan Paine’s previous website, built with Magento 2, had proven to be very successful, however very quickly their catalogue became cluttered with discontinued products and old season lines.
Working alongside Alan Paine, magic42 planned a Shopify Plus migration strategy that would help refine their product groups and provide clarity to product availability onsite. Using competitor analysis and strategic tools, opportunities were identified to see how the Alan Paine site could be enhanced further.
