Light trails from a tram on a wet Birmingham street at night

Migrate your site with our eCommerce replatforming agency

Site not moving quick enough? High running costs? Performance issues? Burning platform?

We're experts on multiple eCommerce platforms

For B2B, B2C or combinations of both

Magento replatforming, Magento Open Source / Adobe Commerce

We design, develop, integrate and support eCommerce replatforming for both Magento Open Source and Adobe Commerce B2B and B2C solutions.

Shopify replatforming, Shopify / Shopify Plus

We support Shopify replatforming and, as such, have launched Shopify and Shopify Plus B2B and B2C solutions, using its SaaS features and ecosystem.

Platform integrations, integrations

Integrating your eCommerce platform with your ERP, accounts or WMS is key to seamless operations. Use our middleware app to synchronise data in real time.

We ran an eCommerce business before we built one for anyone else

Born from an award-winning retailer

Started in 2000 as a Birmingham online retailer, building our own platforms from scratch
Grew it to a £12 million, award-winning business selling B2C and B2B worldwide
Formed magic42 in 2018 to give other retailers the benefit of everything we learned

Read our story

As an eCommerce replatforming agency, we'll help you pick the best fit platform for your business.

eCommerce replatforming is complex

Replatforming your eCommerce site requires lots of time and resource, so it's important to get it right. You will need your platform for years to come, so it's vital you invest in the right one following qualified, professional advice. Sadly, many platform-specific agencies will only provide the benefits of their affiliated platform, meaning you may not get what's best for you. As an eCommerce replatforming agency, our knowledge and experience of multiple platforms mean we can outline the benefits of each, providing expert advice on what suits your needs best.

"I spent a day with Alex in Birmingham doing an eCommerce workshop. We were exploring Magento vs. Shopify. The attention to detail and quality of output were outstanding... We have come away with loads of ideas and decided that Magento is the way forward."

Chris Bawden

Simple Lighting

"magic42 came to our premises and listened to all of our requirements. They were able to compare and contrast different systems and make some very helpful suggestions... We felt they provided a very professional service and helped us on which platform to proceed with."

Chris Pettitt

Pure Theatre

Get platform advice from our one-day Envision Workshop

Dedicated time (a day) with our qualified experts to understand the requirements of your eCommerce website and explore the best-suiting platform for you. This collaborative discussion can happen in-person or online, depending on location. We will then produce key deliverables from the session.

An end-to-end eCommerce review using our unique experience, covering: • Customers • Order Management • Delivery • Integrations • Sales & Marketing • Product Merchandising • Category Management • International eCommerce • Checkout experience • Payment methods • Reporting • SEO & PPC • Non-functional requirements.

Typically, one to three of your business representatives who have a stake in the replatforming. This could be the business owner, director, or key people from your eCommerce, IT or marketing teams.

We have development knowledge and experience in Magento Open Source, Adobe Commerce, Shopify, Shopify Plus, WooCommerce and beyond.

Born from retail success and an experienced eCommerce development agency, we will provide qualified advice to understand your needs in detail.

We have partnered with hundreds of clients to channel our experience as both an award-winning retailer and eCommerce development agency. This uniquely positions us as being able to offer real-world advice from both perspectives.

eCommerce platform recommendations, built-in features, extensions and partners that can help reach your needs whilst giving the best value for money. These can then be collated into workshop deliverables for your benefit.

Deliverables from our Envision Workshop

Our one-day Envision Workshop matches your eCommerce ambitions with our platform expertise, creating invaluable deliverables and the ability to have sensible discussions about project costs, timelines and Total Cost of Ownership (TCO) post go-live.

Requirements gathering

Using our experience as a retailer and agency, we'll use our list of scoping questions to walk you through an end-to-end platform migration. During our discussion, we’ll highlight relevant examples of our work, demonstrate key differences between platforms and capture any outcomes on post-it notes.

Roadmap creation

We'll then work with you to prioritise the post-its into ‘Now’, ‘Next’, ‘Soon’ and ‘Later’, creating a roadmap. Importantly, this not only shows what you want your platform to do ‘now’, but also in future. We'll then write this up and give it to you as a PDF roadmap, as well as a digital version.

Third party tools and integrations

Platforms are only as good as their ecosystems. With this in mind, we'll use our experience to highlight suggested apps, extensions and 3rd parties to enhance your platform, as well as their anticipated cost.