The Council House and Victoria Square, Birmingham, at dusk

B2B eCommerce agency

Born from an award-winning UK retailer. We help wholesalers, manufacturers and distributors grow online sales with B2B-ready stores.

We ran an eCommerce business before we built one for anyone else

UK based B2B eCommerce agency

Started in 2000 as a Birmingham online retailer, building our own platforms from scratch
Grew it to a £12 million, award-winning business selling B2C and B2B worldwide
Formed magic42 in 2018 to give other retailers the benefit of everything we learned

A B2B eCommerce agency born from retail success

We started life as a successful retailer, which puts us in a unique position to offer valuable guidance for your B2B eCommerce solutions. Our firsthand experience makes us uniquely equipped as an eCommerce development agency to help your business grow.

Magento Open Source / Adobe Commerce

We design, develop, integrate and support both Magento Open Source and Adobe Commerce B2B solutions.

Shopify / Shopify Plus

We've launched Shopify Plus B2B solutions, as well as extended Shopify with apps to deliver wholesale experiences online.

Integrations

Integrating your eCommerce platform with your ERP, Accounts or WMS is key to seamless B2B operations. Use our app to syncronise data in real time.

Not sure which platform? Book a consultation

What we offer as a B2B eCommerce agency...

Integrations

In today's landscape, platforms cannot operate in isolation. As your business expands, the need for seamless integrations with other systems becomes crucial for efficient and reliable day-to-day operations.

Customer specific pricing

Display negotiated prices on a per customer basis on your B2B eCommerce platform, building trust and adoption for users.

Company accounts

Manage company accounts with specific price books, catalogues, workflows and payment terms all through your B2B ecommerce platform.

Hidden / ex. VAT pricing

Ensure total transparency of pricing both to the UK and internationally with clear tax calculations and cross system integrity.

International commerce

Grow your presence online by expanding your online reach. Offer currency conversion, translations or dedicated territory websites to serve your global B2B customer base.

Product specifications

Offer complete, detailed product information to deliver the best online experience, allowing your customers to be totally confident in their product choices ready to purchase online.

Lead generation

Capture new, qualified leads via your eCommerce website through detailed product information and clear, guided user journeys. Allow your customers to enquire or create bespoke quotations all online.

Online payments

Offer pro forma invoicing, a credit account with terms, credit/debit card, PayPal, and B2B finance options to maximise the flexibility and adoption of your eCommerce solution.

Adobe Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.

Stone Group

International B2B Magento Hyvä Theme site, with 240k catalogue, Khaos Control integration and digital marketing.

Flying Spares

B2B Shopify site move from WooCommerce using Brightpearl, Klaviyo and Doofinder.

Cotterill Civils

View all B2B case studies

Don't just take our word for it...

"magic42 have been brilliant from the very start of our challenging migration from Magento 1 to Magento 2. I would not hesitate to recommend magic42 to any business looking to improve their website in any way."

Neil Arman

Flying Spares

"We have now been working with Alex and the team for a number of months. Not only do they offer a professional and responsive service, they offer great value with a proactive approach to problem solving."

Mark Serrell

Plumbing World