
Born from an award-winning retailer
We're a professional, innovative, Birmingham based eCommerce development agency.
Mobile Fun formed
Since starting life in 2000 as part of UK-based online retailer, Mobile Fun, we have overseen huge international expansion, a multi-site platform development and the inception and establishment of a new global brand. We wanted to share that experience and expertise with other ambitious businesses so, powered by retail success, we created magic42.

magic42 launched
An ambitious, likeminded client base was quickly formed, eager to learn about our real world success in eCommerce and platform development capabilities.

magic42 becomes separate company
Two years after conception, with a team of 15, magic42 split to become it's own limited company, reflecting the strong growth, successful project delivery and potential for further expansion.

Google partner status
We became a Google partner, reflecting the digital marketing activities we manage for our clients and expertise in our teams.

Switch to remote working
In April 2020 we switched to remote working, having previous held offices in the centre of Birmingham.
Adobe partner status
Having delivered many Open Source and Commerce projects, and gained numerous Magento qualifications within our client facing and development teams, we were awarded our Adobe Partnership status in January 2021.

Switch to hybrid working
Hybrid working was established as a long term solution, reflecting the benefits of remote working, but the collaboration and knowledge sharing achieved through regular in person meeting.
Shopify partner status
We became a Shopify Partner, having delivered multiple projects and theme builds on Shopify and Shopify Plus, strengthening our knowledge of eCommerce platforms and ability to service clients.

Klaviyo partner status
We continued to expand our marketing offering for clients, and became a Klaviyo partner, impressed with the power of their platform and seamless integrations available to clients.

Alchemy solution
Our enterprise integration solution was launched offering an app experience with dashboards and real time reporting for connections between eCommerce platforms and ERPs.

Hyvä silver partner status
We were awarded Hyvä Silver Partner status, recognising the Hyvä storefronts we have built for Magento clients and the Hyvä expertise in our development team.

Don't just take our word for it...

"magic42 have been brilliant from the very start of our challenging migration from Magento 1 to Magento 2. I would not hesitate to recommend magic42 to any business looking to improve their website in any way."
Neil Arman
Flying Spares

"It has been a pleasure working with magic42! Their knowledge of Magento is outstanding. All work was met with a positive attitude and the results were impressive. I would definitely recommend."
Joe Harrison
British Gymnastics

"We have now been working with Alex and the team for a number of months. Not only do they offer a professional and responsive service, they offer great value with a proactive approach to problem solving."
Mark Serrell
Plumbing World

Contact us if you are looking to:
- Improve the sales on your existing eCommerce site
- Get fresh, innovative ideas given to you on a regular basis
- Get qualified advice about eCommerce platforms
- Migrate between platforms
- Integrate your online store with another system

Partner with us to grow your business, using our real world experience as an eCommerce retailer.
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Call us on 0121 663 6360 or fill out the form below
