Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.

Background

Roger Clark Motorsport (RCM) sells an extensive range of specialist car parts and needed to move to a B2B and B2C platform for growth. We worked closely with them to fine-tune their website, resolving a multitude of CMS issues from their legacy bespoke platform and systems. With Shopify now in place, the business moves quicker than ever and has doubled its online sales YoY.

Business Area

B2B, B2C

Platform

Shopify

Services

Development, Integrations, Email, Design, Replatforming

Two mobile images of the Roger Clark Motorsport homepage

Two mobile images of the Roger Clark Motorsport product page

Homepage Part Finder

A new homepage part finder enables customers to find exactly what they’re looking for as quickly as possible. These dropdown menus provide a clear list of car models to help visitors find compatible parts, straight from the homepage. Customers can now navigate to suitable categories and SEO-optimised landing pages to find exactly what they’re looking for.

Roger Clark Motorsport Partfinder implementation

Product Remapping

The Roger Clark Motorsport website received a complex restructure of product categories and filters. With the new hierarchy, customers can now find the parts they need and be exposed to new ones. The new taxonomy has since grown organic traffic and sales significantly in search engines. This ultimately helped grow the website’s traffic and sales.

Ease of Fitment and Part Guides

Product pages received guides to encourage purchases, such an ease of fitment guide to show a part’s fitting difficulty, following Shopify development and the platform's inbuilt metafields. We also included key compatibility information and outlined specifications, key features and fitting instructions via collapsible product page sections and PDF installation guides for customers to download.

Roger Clark Motorsport Klaviyo Integration

Klaviyo Management

We have grown email sales through the creation of email campaigns, such as those for Black Friday, social media, and newsletter sign ups. Using Klaviyo, their marketing automation-based key customer events drive revenue without any manual intervention.

Doofinder Search

We partnered with Doofinder to deliver stronger product search results across a complex product catalogue. Additions included suggested word completion, synonym results, recommendations and popular items. Model and price filters also enable customers to quickly find specific vehicle parts to suit their needs.

ShipperHQ Integration

We partnered with market leading delivery provider, ShipperHQ, to provide RCM's website with real-time, global price calculations based on weight and dimensions. This enables customers to select automated price calculations for shipping upon checkout, such as with Royal Mail and DHL. Ultimately, this saves labour time for RCM and research time for site visitors.

Olly Clark

Director

“I was dreading building a new website… then I was recommended through a good friend to try magic42. They guided me on the best platform and apps to suit our business, all which work perfectly.

"They handled the whole migration from our old website to the new Shopify platform and knew exactly what they were doing. The very best part for me was their communication and planning… I knew exactly where I was with the project. I have to say, a brilliant company to deal with and I can’t praise them enough.”

- Roger Clark Motorsport

Contact us if you are looking to:

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Get qualified advice about eCommerce platforms
Migrate between platforms
Integrate your online store with another system

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