Haws Watering Cans
B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management
Background
We partnered with Haws to increase their online sales, using our commercial experience as a retail business to focus and drive changes. This included planning an eCommerce strategy that involved PPC and email marketing solutions. We've since helped the business grow internationally, as well as roll out key website features to boost the visibility of this historic Birmingham-based brands' products.
New menu
To help showcase Haws’ flagship products and make their key collections more visible to customers, we created a bespoke mega menu solution for Haws. We put together some design concepts and collaborated with Haws, with them wanting to show off some of their beautiful imagery as well as improve on their previous burger menu that made navigation of the website quite difficult.
Back in stock email notifications with Klaviyo
We set up back in stock notifications through Klaviyo for Haws prior to their busiest time of the year to help support the demand in summer for their products. For their in demand products that sell out quickly or are limited in stock availability, having back in stock notifications for Haws worked as a great way to not only increase sales but keep customers informed.
AdWords management
We have helped drive additional sales and increased the reach of the Haws brand through Google AdWords. We have used our proven tools and techniques to maximise their return on investment.
Newsletter growth
We identified an opportunity to increase the size of the Haws newsletter list. We have run a number of promotional campaigns as well as set up multiple Klaviyo flows through various channels across the website. The Haws newsletter is continuing to grow and now boasts a sizable group of new and existing customers.
Reviews collection
Product reviews are one of the most important factors when it comes to assisting with consumer trust and sales. We configured reviews collection automation via Klaviyo and the reviews app used by Haws to showcase the quality of their products and enhance their product pages.
magic42 have been a pleasure to work with. Very knowledgeable, super proactive, organised and transparent. For us, it has helped us manage a very complicated sector of our business and allowed us to focus our attention on running the day to day.
Contact us if you are looking to:
- Improve the sales on your existing eCommerce site
- Get fresh, innovative ideas given to you on a regular basis
- Get qualified advice about eCommerce platforms
- Migrate between platforms
- Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.
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