Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
See our work
Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
See our work
Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
Find out more

Call Us

Speak to a Shopify expert:

0121 663 6360

Get in touch 
magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
Find out more
Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
Find out more
Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking for a career with us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
Find out more

Call Us

Speak to our eCommerce experts:

0121 663 6360

Get in touch 

Exploded diagrams in eCommerce - What are they and why are they useful?

Alex Ashman
July 9, 2024
Exploded diagrams in eCommerce - what are they and whey are they useful? Header with wireframe

When customers are looking for a smaller component from a more technical product, it may be worth providing an exploded diagram. For an eCommerce website, this could prove crucial in the customer journey in purchasing the right product. To help understand the importance of exploded diagrams, we’ve broken down what they are and how they can help.

What is an exploded diagram?

An exploded diagram shows component parts of a larger, more technical product. For example, an automotive website may show an exploded diagram for different vehicle parts, enabling customers to find a smaller part they need. These diagrams often label each of the smaller components, which can then be purchased individually from the website.

Typically, an exploded diagram will label or annotate the individual parts from a wireframe depiction of a larger product. They are excellent in helping to understand what parts fit together and how.

You will often find these exploded assemblies diagrams on B2B sites for technical products. If you offer vehicle parts, home appliances spares or even flat-pack products, it may be worth showing exploded diagrams on your website.

Exploded diagram for air conditioning with a client of magic42's eCommerce development agency

How do exploded diagrams in eCommerce help?

Exploded diagrams provide a digital version of an image shown in product assembly catalogue. Sticking with the automotive industry as an example, these would have traditionally been physical books or catalogues for each car, breaking down larger components into smaller ones for repair or servicing. These snapshots of exploded diagrams can now be provided digitally on an eCommerce website.

More advanced versions of digital exploded diagrams not only label each part, but allow customers to click on them to take them straight to the component for sale. This means site users can be taken directly to the part they’re looking for, streamlining the customer journey and increasing the likelihood of a sale.

By including such exploded diagrams on your website, you give customers global access to the information needed to create less enquiries, lower bounce rates, and increase orders at all times of day.

What other types of exploded diagrams are there?

All exploded diagrams offer a way of viewing component parts, but there are different types that can be built into your site.

The first type is simply an image of the full product and components.

Exploded diagrams from Flying Spares

The exploded diagram can be uploaded on product pages or product listing pages. We have provided this for several of our clients on Magento, embedding a way of viewing exploded diagrams for category page products. Once clicked, the diagram can be enlarged so that all smaller components can be viewed and then located on this automotive-based site.

The second type of exploded diagram links to each component.

An interactive exploded diagram in eCommerce from Motaclan

Either using embedded links on each component or listing those components next to the image, customers can be guided straight to their desired part. In the above example, each gearbox part has been separated and listed, with their stock availability on display and a button to immediately ‘add to basket’. Similarly, diagrams with embedded links to the parts make the searching process easier and increase the likelihood of a sale.

We have worked with numerous automotive clients and eCommerce businesses with complex products. Using Magento, we’ve been able to develop and provide support for clients needing exploded diagrams, advanced search functionality and plenty more. To find out more about how we can help your site with Magento Open Source, Adobe Commerce or Shopify, please contact us.

magic42 logo
magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
Company No. 11572347 VAT No. 310 2436 61
Adobe Solution Partners Bronze Logo, used by verified Adobe expertsShopify Partners Logo (as used by Shopify Development Partners)
© Copyright 2024 magic42 Limited - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram