Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
See our work
Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
See our work
Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
Find out more

Call Us

Speak to a Shopify expert:

0121 663 6360

Get in touch 
magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
Find out more
Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
Find out more
Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking to join us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
Find out more

Call Us

Speak to our eCommerce experts:

0121 663 6360

Get in touch 

Get an email alert when Google Shopping products are disapproved

Author: 
Alex Ashman
Published: 
December 2, 2021

Google Shopping has become a critical part of the marketing mix for eCommerce sites.

Conversion rates are typically higher than other Paid channels, and therefore deliver better ROIs as these kinds of campaigns target searches that are lower down the purchasing funnel.

Whilst Google Shopping campaigns can deliver excellent results for your business, the setup of these kinds of campaigns can be tricky to manage. It involves an intricate link between your eCommerce platform, Google Merchant Centre and then Google Adwords.

Sometimes websites have downtime, feeds fail to run or incorrect data is added which can cause products to be disapproved for Google Shopping advertising as a result.

Fortunately, there’s a feature in the Merchant Centre that can answer the question – how do we know if my Google Shopping feed has failed, or how do I know if my products have been disapproved?

Why do you need to identify Merchant Centre feed issues right away?

  1. Why do you need to identify Merchant Centre feed issues right away?
  2. How to get instant email notifications when Google Shopping products are disapproved?
    1. How to adjust the product protection feature
  3. Need more Google Shopping advice?

We’ve had many conversions with clients where their product feeds have silently failed and only a few days later when sales are down has the root cause of the merchant centre issues been discovered.

Shopping campaigns work through the product feeds generated either manually or automatically via your eCommerce platform.

Some of the reasons a shopping feed can go down include:

  • Website going down
  • Shopping feeds failing to run
  • Incorrect data being imported
  • Change in shipping rates

When your feed or products within it are disapproved, this ultimately leads to your Shopping ads deactivating until the issue is resolved. This downtime can have a devastating impact on a business.

Identifying these issues sooner rather than later is vital in order to reduce loss of sales as a result of your chosen products not being shown in your Shopping ads.

How to get instant email notifications when Google Shopping products are disapproved?

Daily checks of the merchant centre by your team is advised, but we know this is not always practical.

Google has a feature called “product protection” which is freely available. The product protection feature is triggered by a significant drop in the number of products on your shopping feed. 

When this setting is turned on, you will receive instant email and account notifications when your active products fall below an account set percentage.

Google will not remove the products that were missing in your feed from your account when this setting is turned on and prevents any products from being accidentally removed.

How to adjust the product protection feature

In order to adjust the percentage that will trigger the email notification, follow the steps below:

  1. Sign in to your Merchant Center account.
  2. Click on the tools icon.
  3. Click Account Settings.
  4. Click the Product protection menu and toggle ‘Start protection when this percentage of products would be removed’.
  5. Set the percentage drop threshold that will trigger the protection of your products.
  6. Click Save.

Make sure you have email updates for feed notifications turned on in your merchant centre account. You will also need to ensure you have product data alerts turned on too. This will allow you to receive instant email notifications when your number of products drop below the percentage that you set.

And that’s it!

Need more Google Shopping advice?

If you are looking for assistance in finding out more about Google Shopping, then please get in touch with one of our eCommerce experts who will be able to answer any questions you may have.

magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
Company No. 11572347 VAT No. 310 2436 61
Shopify Partners Logo (as used by Shopify Development Partners)
© Copyright 2024 magic42 Limited - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram