Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
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Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
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Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
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magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
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Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
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Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking to join us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
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Speak to our eCommerce experts:

0121 663 6360

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Packt Publishing

Adobe Magento Commerce Cloud platform migration from Drupal
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Adobe Commerce Logo


We partnered with Packt to migrate from their legacy Drupal platform to Adobe Commerce Cloud, as part of their mission to bring stability to eCommerce operations in a modern way. This allowed for maximum integrations with existing processes and systems. Working hard with their internal teams, we supported the online transformation of this Birmingham-based, global business.

Business Area

B2B, B2C


Adobe Commerce


Custom 'Add to Basket' Functionality

Packt's pricing strategy required a bespoke system to allow an 'Add to Basket' journey to flow seamlessly. The options to purchase a product for free (by instead choosing to sign-up for a subscription), or to purchase a product in digital format or in print format were all considered.
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Team Training by Magento Specialists

The training provided by magic42 allowed Packt to work independently at integrating other systems with Magento, but also being able to understand the full benefits that the Magento Cloud Commerce platform could bring to the business.
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Algolia Integration

Search is a huge component of any eCommerce store and was certainly no less important for Packt. With Algolia, fast and relevant results of the products that users were searching for would appear to help make finding a product much easier.
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Custom and Complex Data Attributes

Product data attributes can often be the bedrock of any Magento site. We worked with Packt throughout the project to understand and structure the data that underpins their products to ensure the Magento product data was structured to future-proof flexibility and ensure the details users need to make informed buying decisions was best placed on pages.
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Multi-Store Setup with Hreflang Tagging

As a truly global business, Packt required a multi-store setup to allow them to not only provide a localised marketing experience but also offer an international pricing strategy. The addition of comprehensive hreflang tagging on all pages helps search engines to serve the right content to the right users.
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Contact us if you are looking to:

  • Improve the sales on your existing eCommerce site
  • Get fresh, innovative ideas give to you on a regular basis
  • Get qualified advice about eCommerce platforms
  • Migrate between platforms
  • Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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How can we help?

Call us on 0121 663 6360 or fill out the form below

magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
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