Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
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Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
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Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
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magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
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Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
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Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking for a career with us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
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Speak to our eCommerce experts:

0121 663 6360

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Pump Sales Direct

B2B Magento Open Source site design with data and search enhancements.
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Pump Sales Direct's eCommerce website built on Magento Open Source and consulted with by magic42


Pump Sales Direct were looking to support the business to business sales of their highly technical products, online. We worked with their teams to enhance their Magento Open Source platform, defining their product merchandising strategy to catch up with their competitors, as well as enable the design and build of advanced product finders. The sale of their technical products required complete attributes, specifications and pricing on a large catalogue.

Business Area


Pump Finder Specification

We helped Pump Sales Direct hone the types of questions customers would ask them, using them to streamline the product discovery experience on their website. This informed the Pump Finder design and specification.
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Pump Sales Direct Case Study - Pump Finder
Pump Sales Direct Case Study - Magento Design from magic42

Magento Design

A responsive website design with a focus on increasing sales and generating more leads was put forward. This Magento design put an emphasis on stock holding, price match promises and fast delivery, all whilst neatly presenting complex product information.
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Superseded Product Strategy

We worked with Pump Sales Direct and helped them identify an opportunity to bring in more sales via search query matches. This involved presenting newer, relevant products when customers search for superseded models.
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Pump Sales Direct Case Study - Superseded Product Strat
Pump Sales Direct - Advanced Search with Doofinder and magic42

Advanced Search Solution

Opportunities to enhance the search experience were put in place, including autocomplete functionality, superseded product updates, technical information and more, thanks to the use of Doofinder.
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Data Enhancement

Data was restructured to improve the search and navigation experience. This also enabled 24/7 ordering online, reducing phone calls and requiring less time on technical support.
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Pump Sales Direct Case Study - Data Enhancement

Contact us if you are looking to:

  • Improve the sales on your existing eCommerce site
  • Get fresh, innovative ideas give to you on a regular basis
  • Get qualified advice about eCommerce platforms
  • Migrate between platforms
  • Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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How can we help?

Call us on 0121 663 6360 or fill out the form below

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magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
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