Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
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Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
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Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
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magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
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Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

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Find out what it's like to partner with us and the steps involved for your eCommerce project.
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The Handcrafted Card Company

B2C and B2B Magento Open Source multisite with Linnworks integration.
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The Handcrafted Card Company case study from magic42


The Handcrafted Card Company (THCC) were looking to expand the selling of their custom cards online and B2C wedding stationery. We partnered with THCC to help, using Magento Open Source to provide bespoke configurability of their stationery and offer a seamless online experience.

Business Area

B2B, B2C

D2C Website

We built THCC’s B2C website, WowVow, using Magento to improve the sale of their customisable wedding stationery and gifts. This included product pages with an exploded gallery to show their high-level of detail without the need to click between images.
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D2C website creation for THCC's WowVow site
WowVow Advanced Options Example

Advanced Product Customisation

For both THCC’s B2B and D2C sites, we created bespoke and complex product configuration options to better serve the range of made-to-order products. Customisable options for material, colour, finish and quantity, with clever rule-based dependency options provided as customers progress through them.
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B2B Wholesale Site

We developed THCC’s B2B site to focus on servicing their B2B customers 24/7. This online service included account approvals and bespoke pricing allowing seamless operations for their business partners.
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THCC wholesale website
Linnworks integration

Linnworks Integration

Integration with Linnworks - eCommerce inventory and order management software, enabling stock synchronisation, bundles management, order downloads and fulfilment. Using Linnworks for a streamlined connection to Magento via an API, THCC were able to provide real-time order updates to their customers.
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Wordpress Integration

We integrated the clients’ Wordpress CMS to FishPig to support their content strategy. This extension wrapped THCC’s content in Magento’s header and footer, creating a streamlined browsing and shopping experience.
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WowVow Site Blog

Contact us if you are looking to:

  • Improve the sales on your existing eCommerce site
  • Get fresh, innovative ideas give to you on a regular basis
  • Get qualified advice about eCommerce platforms
  • Migrate between platforms
  • Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
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