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Three reasons you should invest in the Hyvä Theme

Alex Ashman
June 18, 2024
Three reasons you should invest in the Hyvä Theme with magic42

It comes as no surprise that 83% of online users expect a website to load in under three seconds, meaning a fast site is crucial for eCommerce businesses. In fact, 40% will abandon a website that takes longer than three seconds to load. So, what can businesses do to create a faster and more efficient user experience?

If using a Magento-based site, one key method is to use the Hyvä Theme.

What is Hyvä?

Hyvä is a front-end theme for Magento that lays the foundation for a stronger website. Working on Magento Open Source, Adobe commerce and Adobe Commerce Cloud, Hyvä can be customised by developers, such as our own development team, to provide a high-performance website solution. 

As an eCommerce development agency, we’ve witnessed several clients migrating from their existing themes to benefit from Hyvä. Luma and Blank are just two example themes being left behind. In fact, Hyvä has quickly come to be the first choice for all new theme development, becoming the modern go-to solution.

Why should you invest in Hyvä?

There are numerous reasons to consider the Hyvä Theme, but we’ve broken these down into three key benefits…

The default Hyvä Theme shown to have 100% performance, accessibility and SEO page speed scores.

1: Faster loading times

Firstly, the Hyvä Theme boasts lightning fast loading for web pages. This is because it’s been built with speed and efficiency in mind by using a minimal (but effective) tech stack.

Removing bulkier components such as RequireJS, jQuery, KnockoutJS and LESS, Hyvä instead opts for TailwindCSS, AlpineJS, GraphQL, React and Webpack to create a speedy and lightweight theme for Magento 2.

Due to these changes, Hyvä’s out of the box page speed scores are much faster than Magento’s Luma theme. This will create a fast and flexible eCommerce storefront (that is easy to maintain), reducing bounce rates and increasing engagement with your site’s pages. Not only that, but a faster page speed score will help improve your search engine rankings and conversion rates.

2: Increased productivity

Thanks to Hyvä’s modern tech stack, development can be carried out much faster. This is partly due to dropping the more complicated elements (RequireJS, UIComponents, for example) in favour of modern components (like TailwindCSS and AlpineJS). As the new frameworks are pre-existing, this has the added benefit of reducing the learning curve for developers.

As the modern technologies are quicker and easier to develop with, developers can explore more avenues to meet the unique needs and preferences of each business. This is aided by the highly customisable nature of Hyvä, offering flexible layout options. These can then be built efficiently by the development team, with a minimum time-to-market.

Alpine.js and tailwindcss logos

3: Greater development and community support

Hyvä has the backing of the entire Magento / Adobe Commerce community, making it supported by many individuals and organisations world-over. This means it receives the backing of developers and agency partner engagement for further platform customisation.

As adoption has increased, and momentum built, extension providers have made their work compatible with the Hyvä Theme. Any such extension provider will clearly list its compatibility on their extension pages, including those from third-parties. These can then be used to create even greater site customisations by developers.

Hyvä supplier logo, as magic42 is a Hyvä supplier

Did you know we are a Hyvä supplier?

Our eCommerce development agency is a Hyvä supplier. As a result, we have provided our clients with the Hyvä Theme for their Magento website, alongside customisation from our development team.
Interested in Hyvä? Why not view the Hyvä demo to see what it looks like, out of the box? We’ll then be happy to help further and show what we can do for your site’s Hyvä Theme development.

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magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
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