Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
See our work
Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
See our work
Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
Find out more

Call Us

Speak to a Shopify expert:

0121 663 6360

Get in touch 
magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
Find out more
Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
Find out more
Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking for a career with us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
Find out more

Call Us

Speak to our eCommerce experts:

0121 663 6360

Get in touch 


Platform selection, development and Merlin ERP integration strategy.
Find out More
Motaclan eCommerce website front page, showing various automotive products on and their advanced search fields

WooCommerce Logo - Build your WooCommerce site with eCommerce development agency, magic42


Motaclan were looking to improve the performance site in order to expand their comprehensive range of automotive parts for marques and site experience. We helped do this, building enhanced search functionality and integrating their WooCommerce site with Merlin and Klaviyo with a new focus on their marketing strategies.

Business Area

B2B, B2C



Replatforming, Design, Integration, Development, PPC, Email

Part Finder

As Motaclan provides a huge range of automotive parts, we worked with them to create a user-friendly part finder that first filters by the marque, then by associated model. To make this even easier for site visitors, the marques are organised top-down by popularity, based on the Pareto Principle where around 80% of visitors look for popular marques listed at the top. This ensured site users went straight to the applicable model’s homepage.
Contact Us
Motaclan part finder, as implemented by eCommerce agency, magic42
Motaclan's Advanced Search with Doofinder, as implemented by eCommerce development agency, magic42

Doofinder Advanced Search

We helped integrate Motaclan’s website with an advanced search solution from Doofinder, This search field matches queries based on synonyms and suggested word associations, helping customers find what they need. Customers can also navigate by model marque, brand and more across a large catalogue of automotive parts.
Contact Us

Integration Consultancy

We acted as an integration consultant to help create the optimum user journey on the site. We therefore evaluated and optimised a full catalogue synchronisation from Aptean’s Merlin Business Software to the parts shop, including product attributes and categorisation management. Customers can now browse stock with up to date information from Motaclan’s shop.
Contact Us
Merlin Business Software logo, following an integration with the client's eCommerce website
Motaclan Ads via SEO and PPC


We identified issues inherent to the full sync integration and removed them to improve the website’s Search Engine Ranking Page scores (SERPs) and Google page indexing. We also created Pay Per Click (PPC) advertising with tight, focused ad groups on the model and marque parts, as well as part type searches to deliver the best ROI.
Contact Us


Using Klaviyo, we created email marketing for abandoned carts, welcome series automation, by marque interest data capture and segmentation. Customers can sign up to this marketing on Motaclan’s website via a pop-up.
Contact Us
Klaviyo marketing sign up field on Motaclan's website, as integrated by magic42
Motaclan logo

Tim Lyons

"We approached magic42 to help us address our non-performing WooCommerce based website. Alex and the team were immediately responsive, providing clear, informed guidance and detailed communication and project management. We continue to work with and rely upon them to transform our eCommerce capability."
- Motaclan

Contact us if you are looking to:

  • Improve the sales on your existing eCommerce site
  • Get fresh, innovative ideas give to you on a regular basis
  • Get qualified advice about eCommerce platforms
  • Migrate between platforms
  • Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.

Powered by Retail Success

How can we help?

Call us on 0121 663 6360 or fill out the form below

magic42 logo
magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
Company No. 11572347 VAT No. 310 2436 61
Adobe Solution Partners Bronze Logo, used by verified Adobe expertsShopify Partners Logo (as used by Shopify Development Partners)
© Copyright 2024 magic42 Limited - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram