The Rotunda and New Street station, Birmingham, from the air

Magento development agency

Choose magic42 as your eCommerce partners and Magento development agency for an innovative and professional approach to Magento Open Source.

We ran an eCommerce business before we built one for anyone else

Trusted Magento development agency UK

Started in 2000 as a Birmingham online retailer, building our own platforms from scratch
Grew it to a £12 million, award-winning business selling B2C and B2B worldwide
Formed magic42 in 2018 to give other retailers the benefit of everything we learned

Read our story

How can we help?

Switching agencies?

Need fresh ideas, a professional approach and a UK based team of Magento experts? Find out how we can help you achieve your goals.

New project?

Moving to Magento? Need a specific project delivered? Find out how our trusted "Method & Magic" approach to project delivery will help your business.

Support needed?

Looking for better support? Our Certified Magento development agency and its team of Magento experts will help get the best out of your platform.

Hyvä theme development

Hyvä is the leading front-end theme that lays the foundation for a stronger Magento Open Source, Adobe Commerce or Adobe Commerce Cloud site. With Hyvä, you receive:

Lightning-fast page loading
Reduced complexity for Magento developers
Lower cost of ownership
A lightweight, modern theme.

Discover Hyvä here

Conversion rate optimisation

Our experience as a retailer and eCommerce development agency has uniquely positioned us to help bring you innovative, proven ideas, using our platform expertise. We therefore have tools and processes built into the core of who we are, such as those to track site visitor clicks to form a strategy for conversion rate optimisation, helping our clients.

B2B eCommerce

Being born from a successful online retailer, we have personal experience in running B2B channels. Since then, we have developed numerous B2B solutions across a variety of platforms for our clients. That includes eCommerce sites with company specific prices, catalogues, images and search solutions that are carefully integrated with your business software for data integrity.

View our B2B projects

UK-based Magento hosting

As a UK-based eCommerce development agency, we are proud to offer UK Magento optimised hosting. This enables a more reliable, better performing website with a focus on security. Coupled with our expert Magento support and over 20 years' experience in infrastructure management, we can provide the technical expertise to ensure your website stays just as reliable.

Get UK-based Magento hosting

Why choose Magento Open Source?

No licence fee

Magento Open Source is free to download and use. You pay for hosting and for the development work, not for the software.

Full access to the code

The source code is public, so our Magento developers can customise any feature to fit the way your business works.

You own your site

Your Magento Open Source site does not run on code another company controls, so you are never locked in.

Hosting you choose

You decide where your site runs and how it grows. We can look after that for you with our Magento hosting.

Built by certified developers

Open Source is powerful and complex, so it needs skilled hands. Our certified Magento developers build, support and grow Open Source sites every day.

When Adobe Commerce fits better

Adobe Commerce adds a licence fee in return for features such as built-in B2B tools, content staging and support from Adobe. See our Adobe Commerce development.

Example Magento projects

Adobe Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.

Stone Group

B2B multi-site global woodworking specialist on Magento Open Source with Microsoft SAP Business 1 integration.

Scott+Sargeant

International B2B Magento Hyvä Theme site, with 240k catalogue, Khaos Control integration and digital marketing.

Flying Spares

View all Magento case studies

Don't just take our word for it...

magic42 have been brilliant from the very start of our challenging migration from Magento 1 to Magento 2. I would not hesitate to recommend magic42 to any business looking to improve their website in any way.

Neil Arman

Flying Spares

It has been a pleasure working with magic42! Their knowledge of Magento is outstanding. All work was met with a positive attitude and the results were impressive. I would definitely recommend.

Joe Harrison

British Gymnastics

We have now been working with Alex and the team for a number of months. Not only do they offer a professional and responsive service, they offer great value with a proactive approach to problem solving.

Mark Serrell

Plumbing World

Magento services

Magento website design

Improve your user experience through innovative design. Our Magento certified experts have a wealth of eCommerce knowledge to enhance the website customer journey, growing conversion and return rates.

International eCommerce

Seizing international eCommerce is all about market timing, speed and agility. Thanks to its unique multi-site architecture, Magento helps you launch faster, respond to market shifts and capitalise on new developments.

Magento SEO

Grow your organic traffic just like we have for our own successful retail business. With over 20 years' eCommerce experience behind us, our certified Magento development agency will help optimise your Magento setup for speed and SEO.

Magento speed & performance

Improve your Magento speed and performance to help grow your business. Use our years of experience, and receive a full investigation to address optimising load times, conversion rates and rankings.

Frequently asked questions

Our Magento development agency operates in a hybrid working setup. This gives the best of both worlds, allowing focused time for increased productivity, and scheduled days all together as a team to collaborate and problem solve for our clients.

Our Magento development company is based in Birmingham, UK. Most of our clients are therefore based in the West Midlands, as we value face-to-face interactions where possible. However, we have also helped clients across the UK.

We work with Magento Open Source and Adobe Commerce.

Yes, we offer a fast, secure and scalable solution for Magento Open Source eCommerce, Adobe Commerce (sometimes referred to as 'On-premise'). Our technology stack has been optimised to maximise Magento's efficiency, using PHP, Redis, MySQL, Varnish or beyond. This means we can offer a range of UK-based managed Magento hosting solutions to suit you.

Our team is a mix of experienced developers, many with Adobe Commerce certifications. All of our team involved in Magento either have or are preparing to become Commerce Professional, Expert or Master, as either business practitioners, developers or front end developers.

We're there every step of the way, from you switching Magento developer to offering retainer support for your Magento websites. We have a defined, repeatable onboarding process to get to a point where we're up and running with the correct tools in place to work with an existing site.