Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
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Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
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Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
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Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
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Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

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Find out what it's like to partner with us and the steps involved for your eCommerce project.
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Azio Beauty

Design, development and subscriptions via Recharge on Shopify Plus.
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Azio Beauty case study, showing their website homepage and beauty products, as developed on Shopify Plus with eCommerce development agency, magic42

Shopify Plus Logo (as used by Shopify Plus Development Experts)


As an eCommerce development and Shopify Plus agency based in Birmingham, Azio Beauty approached us to help deliver small development projects to build their Shopify 2.0 theme. As part of this partnership, we set up a subscription-based service using Recharge, enabling customers to purchase and receive discounts on products as part of this.

Business Area




Descriptive Design

Azio Beauty asked us to help devise a solution to boost the visibility of their product information on the page, driven by metafields. To accommodate their positioning of selling luxury skincare without the hefty price tag, we built clear and visible purchase description displays for their premium beauty products. Customers could then find the world-class products they need at a glance with clearly labelled prices, ready to buy.
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Azio Beauty's descriptive design, as shown on two mobile images that display beauty products alongside a product purchase and subscription box
Recharge integration, as implemented by eCommerce development agency, magic42

Recharge Integration

We integrated a subscription offering for Azio Beauty’s products, including their popular advanced skincare solutions. To do this, our team of UK Shopify Plus partners integrated Recharge with Shopify Plus and Azio Beauty’s website. This enabled us to create a display not only to outline how much customers would save on their products, but also so they could place repeat orders using an automatic subscription.
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Azio Beauty Case Study Logo

Jonathan Penna


"Quick turnaround! Top work and great communication during the project. Would recommend."
- Azio Beauty

Contact us if you are looking to:

  • Improve the sales on your existing eCommerce site
  • Get fresh, innovative ideas give to you on a regular basis
  • Get qualified advice about eCommerce platforms
  • Migrate between platforms
  • Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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How can we help?

Call us on 0121 663 6360 or fill out the form below

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magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
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