Feel Good Matters
Our mission was to build a user-friendly website to attract new customers, develop a positive reputation and ultimately yield transactions.
Desktop Magento Designs
As Feel Good Matters started to grow their eCommerce presence, the development and user experience of the website needed to match it. We supported this by developing features to increase conversion as well as improve the overall user experience.
Mobile Responsive Designs
With mobile traffic continuing to trend upwards, we adapted existing features into a more user friendly and responsive design. This included optimised versions of category pages, product pages and various other in-page content areas.
While providing overall support, advice and eCommerce analysis, we also helped Feel Good Matters make improvements to their storefront and overall user experience. These are some of the highlights:
Focused Unique Selling Points
By understanding the value proposition of Feel Good Matters, we were able to present their unique selling points to customers throughout the header, product page and sidebar.
Advanced Landing Pages
When analysing customer interaction data, we found that some landing pages could be changed to reflect their user journey. This included a responsive design and featured product widgets.
Engaging Mega Menu
As Feel Good Matters offer such a wide variety of brands and products, we greatly improved the visual appearance of the menu in terms of clarity, design and dynamic images.