Download our free guide - 42 ways to improve your product page
Flying Spares Case Study by magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
Find out more
Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
Find out more

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
haws case study image (1)

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
Find out more

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
Berry Flirt smoothie pouring into a glass

Berry Flirt

Fast moving B2C theme and bundling solution on Shopify
Find out more

Call Us

Speak to a Shopify expert:

0121 663 6360

Get in touch 
February 25, 2019

9 reasons we love Magento 2's checkout

Rather than being simply adapted from Magento 1, Magento 2’s creation involved a fundamental rethink of how an ecommerce site should work. Without throwing the baby out with the bathwater, Magento 1’s best features were carried across but at the same time, there was little nostalgia for some of the more frequently criticised features, most notably the Magento 1 checkout.
In this post, we go through our 9 favourite features from Magento 2’s checkout and look at how they improve the experience and drive up conversion rates for your eCommerce business. You can find out more about our high converting Magento Website designs from our eCommerce team too.

#1 - Its mobile friendly out of the box

While later versions of Magento 1 were built with Mobile Friendly themes, Magento 2’s checkout is fully optimised for mobile conversion. It’s speedy by comparison to the its predecessor and offers a fully responsive experience across devices.

#2 - A progress bar to set expectations

Magento 2 checkout - USN
The Magento 2 checkout is far more intuitive and easy to use. It includes a progress bar so purchasers are easily able to see what stage they are at in the transaction. This time around there’s typically just 2 steps to get through.

#3 - Data is validated inline

data email validation magento checkout
This circumvents the clunkier Magento 1 experience of having to submit details before the site returned any highlighted validation errors, forcing users to scroll back through their input to address any issues. This means a quicker experience for users as there is less scrolling up and down the page to find previously input errors, they can be fixed there and then.

#4 - Check if customers already have an account

The Magento 2 checkout removes the old “sign-in barrier” by neatly and discretely looking up a customer’s email to check if they have an existing account. From there, they are invited but not forced to login, allowing them to check out as a guest if they so desire or if they have forgotten their account password. This less intrusive approach decreases basket abandonment and facilitates conversion.

#5 - Real-time delivery method availability lookup 

At the delivery selection stage, an automatic lookup is done against the address provided to check what delivery methods are available. Magento 2 does this (using ajax) without reloading the page making the whole checkout experience quicker and reducing confusion.

#6 - Order summary on checkout

order summary magento 2
There is an order summary displayed throughout the process of checking out reminding customers of what they are buying and the costs. Essentially, all the information a purchaser needs is on the same page throughout again reducing abandonment by eradicating doubt.

#7 - Create an account on order confirmation

Magento 2 provides the possibility to create an account on the order confirmation page. This means that customers can complete the whole check out process as a guest but can then be incentivised to create an account in order to track their order once the transaction is complete. This means there are no barriers that might encourage abandonment before the customer completes. However, once complete, store owners can facilitate repeat business by offering account sign-up with the details already entered during the payment stage.

#8 - Better reporting with Google Analytics Enhanced eCommerce

The new checkout can be made to work perfectly with Google's Enhanced eCommerce functionality. This enables better reporting of customer purchase behaviour through Google Analytics. While this feature is included as standard in Magento Commerce, it can be added via an extension or some custom development in Magento open Source.
So that’s it….or is it? Magento 2’s checkout functionality can be extended even further to handle VAT validation, verify the validity of email addresses input, add surcharges, look up postcodes, offer payment on account for B2B Magento Open Source websites and use alternative payment methods.
If you have concerns about your checkout conversion rate, or are looking to migrate from Magento 1 to 2, why not talk to us so we can review what opportunities their might be on the Magento platform.

Related services

Iterative eCommerce Growth
Magento integrations
International eCommerce

magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.
Company No. 11572347 VAT No. 310 2436 61
© Copyright 2023 magic42 Limited - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram