Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
See our work
Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
See our work
Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
Find out more

Call Us

Speak to a Shopify expert:

0121 663 6360

Get in touch 
magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
Find out more
Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
Find out more
Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking for a career with us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
Find out more

Call Us

Speak to our eCommerce experts:

0121 663 6360

Get in touch 

How to find hidden keywords with this free Chrome extension

Alex Ashman
September 30, 2021

Keywords are at the core of optimising your site’s content and keyword research tools are essential for any eCommerce business. 

In order to rank for the search phrases that are going to drive sales for your business, you need to be sure that you are building relevance around your products and establishing yourself as the go-to store in that particular industry. 

Any eCommerce strategy is driven by enhancing user experience.

Keyword research is what builds the foundation of the content you create for your website in order to provide insight and value for your customers as well as providing improved search engine ranking.

magic42 offers digital marketing for our clients, in addition to eCommerce work in Shopify development , Magento development and WooCommerce development. We use a number of advanced tools to track keyword rankings and are always looking for new and innovative keyword research solutions.

Here’s one we spotted that is simple to take advantage of…

Keywords Everywhere is a free tool that you can install in your browser and is available for Chrome, Edge and Firefox.

This handy tool enables you to view the related search terms when you enter any query into Google Search. So why is this useful?

The kinds of keywords you can uncover with this tool can lead to new opportunities for your eCommerce website. Whether it’s landing pages, new potential products or blog inspiration, this research will help you understand what it is people are searching for and how you can help understand their needs and rank higher in search results. 

To show you how it works, we will use “watering cans” as an example phrase to focus on. 

Once the search results are generated, you will notice the Keywords Everywhere extension has been activated as a new section appears on the right-hand side of the search results.

From this, you can discover your new keyword opportunities. Click “find long-tail keywords” and it will generate a list of keyword variations for your search query.

From this single phrase that we used to search in Google, it has returned with over 400 related keywords that we can now sift through to find new potential content opportunities to use on our website. 

How can this tool be used within eCommerce?

This tool is a great way to get a surface-level look at the types of phrases that your potential customers are using to find products and services like yours. 

Each customer may have different ways of researching and querying Google when searching for products or services. It is important to understand how they transition from looking for information on a particular product (by asking questions and carrying out research) to becoming a paying customer. 

This tool will enable you to make informed decisions on the way your website is structured. It’s a quick way to discover areas of your content that need updating. Some of which may include:

  • Updating product pages
  • Updating product names
  • Updating descriptions and meta titles
  • Creating categories to match the phrase intent
  • Creating supporting content, blogs, buying guides and videos

Ensuring that you are targeting the right kinds of phrases and matching the intent behind the phrase with the right kind of content is the formula to helping customers engage with your brand.

If someone is searching using a question, then chances are they are looking for a guide to read or a video resource in order to help them reach the answers they are looking for.

Keywords Everywhere is a great simple tool to use for keyword research and although it is primarily a free extension, there are additional features available that they do charge for. However, all of the benefits of this extension covered here are completely free.

If you’re looking for help to boost your eCommerce keyword rankings, then please do not hesitate to get in touch with one of our eCommerce experts who will be more than happy to assist you.

magic42 logo
magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
Company No. 11572347 VAT No. 310 2436 61
Adobe Solution Partners Bronze Logo, used by verified Adobe expertsShopify Partners Logo (as used by Shopify Development Partners)
© Copyright 2024 magic42 Limited - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram