Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
See our work
Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
See our work
Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
Find out more

Call Us

Speak to a Shopify expert:

0121 663 6360

Get in touch 
magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
Find out more
Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
Find out more
Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking to join us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
Find out more

Call Us

Speak to our eCommerce experts:

0121 663 6360

Get in touch 

How to find the variant ID of a product in Shopify

Author: 
Alex Ashman
Published: 
October 12, 2021

If you are a Shopify website owner, it is important to know how to find the variant ID of a product.

Variant ID is a system-generated, unique number, used to identify individual products or variants. The variant ID is necessary when importing or exporting products in bulk from Shopify.

It is important if you are a Shopify store owner, you understand the purpose of a variant ID and where you can find it for a specific product.

What is the variant ID in Shopify?

  1. Why would you need to find the variant ID?
  2. How to find the variant ID in Shopify?
  3. Looking for Shopify support?

A variant ID is a numerical value that is attached to a variation of a product in Shopify. It is a system-generated unique code per product, and per variant of each product in Shopify.

This helps identify products in a Shopify store that are variations of one another. Say you are a retailer that sells phone cases; you will need variants to identify different colour options for instance on a single phone case model.

1. Why would you need to find the variant ID?

Some of the reasons you may want to find the variant ID of a product in Shopify include:

  • To link directly to a specific version of a product. For example, a t-shirt in different sizes and colours.
  • With a direct link, you can send customers to specific sized and coloured products. This will therefore show the price of the specific variant on the page if they are priced differently.
  • You can even add discounted products directly to a customer’s cart with a link.
  • This is great for direct links from social media – Linking to the white variant of a Bluetooth speaker for example as it’s the one on offer, or with low stock levels.

Variants are great for customer support and sales. If you don’t have a particular size in stock, you can offer them different versions of the same product, ultimately helping improve sales.

2. How to find the variant ID in Shopify?

Variant ID

In order to find the variant of a product within Shopify, then you will need to take the following steps.

  1. From your Shopify admin, go to Products > All products.
  2. Select a product that has multiple variations, whether that be in size, colour etc.
  3. Do either of the following:
  4. If you have only one location for your store, then in the Variants section of the product detail page, click Edit beside the product variant.
  5. If you have more than one location for your store, then in the Variants section of the product detail page, click the product variant.
  6. Examine the URL in your browser’s address bar. Your URL should be similar to the following URL example:

https://my-shop-name.myshopify.com/admin/products/1234567/variants/36485954240671

The variant ID is the number at the end of the URL. This ID will enable you to recognise a particular product within your Shopify store and allow you to quickly recognise how much you have in stock.

3. Looking for Shopify Support?

If you are looking for assistance in finding out more about Shopify as a platform, then please get in touch with one of our Shopify experts.

magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
Company No. 11572347 VAT No. 310 2436 61
Shopify Partners Logo (as used by Shopify Development Partners)
© Copyright 2024 magic42 Limited - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram