Canonbury Products
Adobe Commerce B2B and B2C support and development, with a complex ERP integration.
Background
Canonbury was looking to grow their B2B and D2C podiatry site based on Adobe Commerce. Using our experience in the eCommerce industry, we were able to pinpoint a range of opportunities that could drive growth and offer tangible benefits to Canonbury's multi-site business model. This included an enhanced search function solution, a range of integration optimisations and regular collaboration to evaluate site initiatives.
Enhanced search solution
For Canonbury, we identified opportunities to enhance the search experience for customers. This included the ability to boost preferred products, use product synonyms and show featured categories into the now lightning quick search results using Doofinder.
Integration support
Maintaining, documenting and optimising a previously established, complex integration between Adobe Commerce and Khaos Control that handles full product synchronisations, attributes, categories, orders and customers. Working closely with Canonbury to deliver additional functionality to meet their integration expansion requirements.
On-account and approval features
For Canonbury, the dedicated B2B site, features include hidden prices that are revealed only to account-approved podiatrists, customer-specific price lists, and flexible payment methods designed for each customer as set by the integration. This level of customisation allowed Canonbury to facilitate on-account sales of podiatry equipment with ease. Additionally, account approval mechanisms were put in place to ensure that only qualified podiatrists could purchase the specialised products. Reconciliation lists were also integrated, offering streamlined account management.
Configurability and consolidation
The client’s D2C website, Simply Feet, features configurable products, ensuring customers could select specialist footwear in the size and colour they desire, ready for purchase. For marketing opportunities, Simply Feet integrates with Dotmailer. This enables the client to leverage advanced segmentation and automation features, providing a more personalised and engaging experience for their customers.
We moved over to magic42 from our previous agency and have been delighted with their professionalism, knowledge and overall guidance in all things Magento Enterprise…They have got to grips with our relatively niche ERP system; complex data structures; ERP to CMS data interchanges; dual websites; and the bespoke elements of code created by our previous partners. As a result, they helped us gain greater control of our CMS whilst giving us the tools to improve turnover.
Contact us if you are looking to:
- Improve the sales on your existing eCommerce site
- Get fresh, innovative ideas given to you on a regular basis
- Get qualified advice about eCommerce platforms
- Migrate between platforms
- Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.
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