Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
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Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
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Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
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Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
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magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
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Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
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Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking for a career with us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
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Speak to our eCommerce experts:

0121 663 6360

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Canonbury Products

Adobe Commerce B2B and B2C support and development, with a complex ERP integration.
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Canonbury Healthcare and Simply Feet Websites

Adobe Commerce Logo


Canonbury was looking to grow their B2B and D2C podiatry site based on Adobe Commerce. Using our experience in the eCommerce industry, we were able to pinpoint a range of opportunities that could drive growth and offer tangible benefits to Canonbury's multi-site business model. This included an enhanced search function solution, a range of integration optimisations and regular collaboration to evaluate site initiatives.

Business Area

B2B, D2C


Enhanced Search Solution

For Canonbury, we identified opportunities to enhance the search experience for customers. This included the ability to boost preferred products, use product synonyms and show featured categories into the now lightning quick search results using Doofinder.
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Canonbury search functionality with magic42

Integration Support

Maintaining, documenting and optimising a previously established, complex integration between Adobe Commerce and Khaos Control that handles full product synchronisations, attributes, categories, orders and customers. Working closely with Canonbury to deliver additional functionality to meet their integration expansion requirements.
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On-account and Approval Features

For Canonbury, the dedicated B2B site, features include hidden prices that are revealed only to account-approved podiatrists, customer-specific price lists, and flexible payment methods designed for each customer as set by the integration.

This level of customisation allowed Canonbury to facilitate on-account sales of podiatry equipment with ease. Additionally, account approval mechanisms were put in place to ensure that only qualified podiatrists could purchase the specialised products. Reconciliation lists were also integrated, offering streamlined account management.
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Canonbury On Account Approval functionality from magic42
Canonbury Simply Feet Case Study

Configurability and Consolidation

The client’s D2C website, Simply Feet, features configurable products, ensuring customers could select specialist footwear in the size and colour they desire, ready for purchase.

For marketing opportunities, Simply Feet integrates with Dotmailer. This enables the client to leverage advanced segmentation and automation features, providing a more personalised and engaging experience for their customers.
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Canonbury logo

Simon Wheeler

Managing Director

“We moved over to magic42 from our previous agency and have been delighted with their professionalism, knowledge and overall guidance in all things Magento Enterprise…

They have got to grips with our relatively niche ERP system; complex data structures; ERP to CMS data interchanges; dual websites; and the bespoke elements of code created by our previous partners. As a result, they helped us gain greater control of our CMS whilst giving us the tools to improve turnover.”
- Canonbury Healthcare

Contact us if you are looking to:

  • Improve the sales on your existing eCommerce site
  • Get fresh, innovative ideas give to you on a regular basis
  • Get qualified advice about eCommerce platforms
  • Migrate between platforms
  • Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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How can we help?

Call us on 0121 663 6360 or fill out the form below

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magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
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