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Flying Spares Case Study by magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
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Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
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Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Berry Flirt

Fast moving B2C theme and bundling solution on Shopify
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Canonbury Products

Adobe Commerce B2B and B2C support and development, with a complex ERP integration.
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Canonbury Healthcare and Simply Feet Websites

Adobe Commerce Logo


Canonbury was looking to grow their primary B2B website and their D2C podiatry site in Adobe Commerce. magic42, with its roots in retail and a Magento partner, were perfectly positioned to assist Canonbury in their goals. Leveraging our extensive experience in the industry, the team were able to pinpoint a range of opportunities that could drive growth and offer tangible benefits to Canonbury's multi-site business model.

Business Area

B2B / B2C


Adobe Commerce


Enhanced Search Solution

For Canonbury, we identified opportunities to enhance the search experience for their customers. This included the ability to boost preferred products, use item synonyms and incorporate featured categories into the now lightning quick search results. We incorporated these alongside a powerful dashboard with analytics and additional sales opportunities.
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Canonbury Search

Integration Support

Maintaining, documenting and optimising a previously established, complex integration between Adobe Commerce and Khaos Control that handles full product synchronisations, attributes, categories, orders and customers. Working closely with Canonbury to deliver additional functionality to meet their integration expansion requirements.
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On-account and Approval Features

For Canonbury, the dedicated B2B site, features include hidden prices that are revealed only to account-approved podiatrists, customer-specific price lists, and flexible payment methods designed for each customer as set by the integration.

This level of customisation allowed Canonbury to facilitate on-account sales of podiatry equipment with ease. Additionally, account approval mechanisms were put in place to ensure that only qualified podiatrists could purchase the specialised products. Reconciliation lists were also integrated, offering streamlined account management.
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Canonbury on-account purchasing options
Simply Feet Search Options

Configurability and Consolidation

The client’s D2C website, Simply Feet, features configurable products,ensuring customers could select specialist footwear in the size and colour they desire, ready for purchase.

For marketing opportunities, Simply Feet integrates with Dotmailer. This enables the client to leverage advanced segmentation and automation features, providing a more personalised and engaging experience for their customers.
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Canonbury logo

Simon Wheeler

Managing Director

“We moved over to magic42 from our previous agency and have been delighted with their professionalism, knowledge and overall guidance in all things Magento Enterprise…

They have got to grips with our relatively niche ERP system; complex data structures; ERP to CMS data interchanges; dual websites; and the bespoke elements of code created by our previous partners. As a result, they helped us gain greater control of our CMS whilst giving us the tools to improve turnover.”
- Canonbury Healthcare

Contact us if you are looking to:

  • Improve the sales on your existing eCommerce site
  • Get fresh, innovative ideas give to you on a regular basis
  • Get qualified advice about eCommerce platforms
  • Migrate between platforms
  • Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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Call us on 0121 663 6360 or fill out the form below

magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.
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