Canonbury was looking to grow their primary B2B website and their D2C podiatry site in Adobe Commerce. magic42, with its roots in retail and a Magento partner, were perfectly positioned to assist Canonbury in their goals. Leveraging our extensive experience in the industry, the team were able to pinpoint a range of opportunities that could drive growth and offer tangible benefits to Canonbury's multi-site business model.
For Canonbury, we identified opportunities to enhance the search experience for their customers. This included the ability to boost preferred products, use item synonyms and incorporate featured categories into the now lightning quick search results. We incorporated these alongside a powerful dashboard with analytics and additional sales opportunities.
Maintaining, documenting and optimising a previously established, complex integration between Adobe Commerce and Khaos Control that handles full product synchronisations, attributes, categories, orders and customers. Working closely with Canonbury to deliver additional functionality to meet their integration expansion requirements.
For Canonbury, the dedicated B2B site, features include hidden prices that are revealed only to account-approved podiatrists, customer-specific price lists, and flexible payment methods designed for each customer as set by the integration.
This level of customisation allowed Canonbury to facilitate on-account sales of podiatry equipment with ease. Additionally, account approval mechanisms were put in place to ensure that only qualified podiatrists could purchase the specialised products. Reconciliation lists were also integrated, offering streamlined account management.
The client’s D2C website, Simply Feet, features configurable products,ensuring customers could select specialist footwear in the size and colour they desire, ready for purchase.
For marketing opportunities, Simply Feet integrates with Dotmailer. This enables the client to leverage advanced segmentation and automation features, providing a more personalised and engaging experience for their customers.
“We moved over to magic42 from our previous agency and have been delighted with their professionalism, knowledge and overall guidance in all things Magento Enterprise…
They have got to grips with our relatively niche ERP system; complex data structures; ERP to CMS data interchanges; dual websites; and the bespoke elements of code created by our previous partners. As a result, they helped us gain greater control of our CMS whilst giving us the tools to improve turnover.”
magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.
