The ability to replicate the success made in the UK was of high priority when expanding to new locations around the world. With huge amount of international traffic, giving the user the choice to go use their local country rather than using the UK website meant that currencies, deliveries and languages would be most familiar with the user.
The sites have integrations with numerous payment providers and couriers including DHL, Collect+, Royal Mail and Hermes. We built a fully integrated integration with Mobile Fun's bespoke backend system "Fusion" to process orders, allocate stock, run the warehouses and offer advanced merchanidising functionality. We also have built an iOS app for their hugely loyal Apple iPhone owning customers, which has greatly increased engagement with the brand.
The migration from a bespoke platform to Magento were essential to help Mobile Fun continue to scale up the competitive world of selling mobile accessories. The process to migrate all 27 international websites to Magento presented the opportunity for a complete redesign to the front end, improving efficiencies with the bespoke stock management software and allowing international customisations and maintaining SEO rankings, showing the flexibility that Magento has, to name a few.
magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.