Packt Publishing

magic42 supported Packt's mission to help the world put software to work in new ways. This was done by working together to rebuild the platform on Magento 2, allowing for macimum integration with existing processes and systems.

Packt's pricing strategy required a bespoke system to allow an 'Add to Basket' journey to flow seamlessly. The options to purchase a product for free (by instead choosing to sign-up for a subscription), or to purchase a product in digital format or in print format were all considered.

The training provided by magic42 allowed Packt to work independently at integrating other systems with Magento, but also being able to understand the full benefits that the Magento Cloud Commerce platform could bring to the business.

Search is a huge component of any eCommerce store and was certainly no less important for Packt. With Algolia, fast and relevant results of the products that users were searching for would appear to help make finding a product much easier.

Product data attributes can often be the bedrock of any Magento site. We worked with Packt throughout the project to understand and structure the data that underpins their products to ensure the Magento product data was structured to future-proof flexibility and ensure the details users need to make informed buying decisions was best placed on pages.

As a truly global business, Packt required a multi-store setup to allow them to not only provide a localised marketing experience but also offer an international pricing strategy. The addition of comprehensive hreflang tagging on all pages helps search engines to serve the right content to the right users.