While SparesPRO is focusing on a B2C venture, the nature of their products leads to many independent tradesmen or small businesses shopping on the site. Including the option to switch between prices including or excluding VAT site-wide has proven to be a major benefit to conversion rates.
The world of tools and plumbing can be a complicated one, and SparesPRO wanted to be able to share their expertise through every stage of the customer journey. The photo uploader has seen great engagement from people looking for a solution to their problem, a replacement part, or advice on what to do next.
Furthering SparesPRO's desire to share their knowledge with potential customers, a blog was a must have. Styled to match the layout of the main site, the content has touched on many different topics including how to's, installation guides, and general advice.
magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.