Developed by fibre specialists, Nanogen are the world's leading hair fibre brand for both men and women. They started their partnership with magic42 to deploy their recent rebrand to the digital world.
With Nanogen having undergone a recent rebrand, it was vital for the Magento website to be brought up a level to match the finesse created by the company. The luxurious products sold in a competitive market meant it had to be perfect. Particular efforts were made in collaboration between magic42 and Nanogen development teams which allowed the project to be a success.
Nanogen teams needed full control of the website in order to create engaging pages and campaigns. Early on in the project, the front end page builder was released. This allowed the Nanogen team to start to add content and pages to the site as the developers continued to build the back end systems.
magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.
