Download our free guide - 42 ways to improve your product page
Flying Spares Case Study by magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
Find out more
Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
Find out more

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
haws case study image (1)

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
Find out more

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
Berry Flirt smoothie pouring into a glass

Berry Flirt

Fast moving B2C theme and bundling solution on Shopify
Find out more

Call Us

Speak to a Shopify expert:

0121 663 6360

Get in touch 
October 25, 2019

Google Now Lets You Add Customer Review photos to Google Shopping listings

Google Shopping is a service which allows users to compare products they are shopping for between different sellers. Not only is it an increasingly important way to promote your products to a potentially massive online audience, it is also continuing to evolve.

With each new feature, Google is beginning to really compete with Amazon and potentially become the go-to for product research and comparison. One of the ways in which it will do this is in how reviews are displayed, and expanding on what you can show currently.

Adding customer review images to show in Google

Reviews are a key part of the buying process, providing "social proof" about the quality of an item that a retailer's own description won't provide.

Having good reviews on your Google Shopping Feed is important (we’ve even written this guide on getting your Magento product reviews into Google Shopping), but like all eCommerce, Google Shopping is as much a visual experience as anything else.

Which is where user generated images come in. Google Shopping has now made it so that vendors can include customers’ own images in their product review feeds, which boosts the customer’s confidence that the product they’re buying is right for them.

Having pictures of previous customers wearing or using your products provides a great visual connection as a genuine depiction of the product is much more trustworthy than glossy marketing material.

The details of how the images need to be included on the feed are here if you want to read more.

Alternatively, we’re ready and able to help you get the most out of your customer reviews and images. 

What Next?

If you're looking for some advice on how to best collect reviews from customers to improve your site conversion rates or to completely optimise your Google Shopping Feeds, then get in touch with us.

Related services

Iterative eCommerce Growth
Magento integrations
International eCommerce

magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.
Company No. 11572347 VAT No. 310 2436 61
© Copyright 2023 magic42 Limited - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram