Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
See our work
Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
See our work
Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
Find out more

Call Us

Speak to a Shopify expert:

0121 663 6360

Get in touch 
magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
Find out more
Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
Find out more
Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking to join us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
Find out more

Call Us

Speak to our eCommerce experts:

0121 663 6360

Get in touch 

3 Magento Merchandising Techniques We Love

Author: 
Alex Ashman
Published: 
January 16, 2019
Merchandising

Our clients come to us with all manner of ideas about how they would like to merchandise products on their websites. Since merchandising is often industry specific, it’s important for us to find a way to help them execute on these ideas. But there are some core merchandising techniques that we’ve found work well across nearly all verticals. In this post, we explore three of them and give some examples of how we’ve helped clients to get the most out of them.

1. Cross-selling value-adding activities
Using custom options, we helped Webbs, a trusted local appliances retailer with an up and coming eCommerce store, to add custom add-ons to their products offering their customers different types of delivery/installation.

Webbs custom options

This enables Webbs to offer their excellent installation services at the moment of sale in an intuitive way for the customer. The custom options can be made into a template in the backend of Magento saving time for site admins on product launch.

Custom options can be applied to any number of products or scenarios regardless of your business. They provide a neat way of upselling relevant products to your customers and can help to drive up that key eCommerce metric, average order value.

2. Explaining filter meanings

We’re all guilty of jargon from time to time, sometimes without even realising it. I recently sat through a meeting in which a client repeatedly referred to “Americans” as products. It took a while to realise he was referring to American style fridge freezers. I made a mental note to double check the category on his website was correctly labelled “American Fridges” so as not to confuse the uninitiated.

What this example goes to show is that category filters need to make sense to all kinds of users, including those at the top of the buying funnel who are unsure of what they want and what is available. Additionally, carefully explaining filters gives your users confidence in your authority as an expert in your field.

Packt filters

3. Dynamic labels on products

Product labels are fantastic way to differentiate products in a category, especially when those products are technically complex or visually similar. Helpfully, Magento offers the possibility to add dynamic labels to your products meaning your selected labels appear on your product images without actually being part of the image - meaning that if you use Google shopping, there are no violations of the image rules.

One use of labels proven to work is their use to differentiate products as “good, better, best” - a tried and tested merchandising technique employed so successfully by supermarkets and one which heavily influences buyer behaviour. Here’s an example of that very technique put to effective use on a site that we designed last year:

Spares Pro labels

Another use of dynamic labelling (or badging, as it is sometimes called) is to call out specific product characteristics that form an important part of a customer’s product selection such as highlighting specific products as vegetarian and making that as clear as possible for its target market, as demonstrated here in another of the sites we have built:

USN badging

An effective merchandising encompasses opportunities on the category, product and even basket pages of an eCommerce site. It’s about user journeys from research to purchase and beyond into firming up client acquisition. It’s important for online retailers to understand these journeys in depth and the opportunities that arise from them. Why not have a chat to us about the potential merchandising possibilities your site has?

Share on linkedin
LinkedIn
Share on facebook
Facebook
Share on twitter
Twitter
Share on email
Email
Share on whatsapp
WhatsApp

magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
Company No. 11572347 VAT No. 310 2436 61
Shopify Partners Logo (as used by Shopify Development Partners)
© Copyright 2024 magic42 Limited - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram