With the largest UK's selection of graded appliances, Bulldog Appliances worked with magic42 to relaunch their eCommerce Magento platform. The focus was to build a solution that would attract more sales through an improved user experience and continued focus on first class customer service.
Building a beautiful yet pragmatic design for the best possible user experience was key. Bulldog Appliances wanted to offer a clear unique proposition to potential customers: New and Graded Appliances. This would be a cost efficient alternative to the larger players in the industry.
Being able to rank well on search engines was important in order to help find new and organic sales. Drilling into long tail keyword phrases for specific graded categories helped increase click through rates and overall traffic to the website.
magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.