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Flying Spares Case Study by magic42

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Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
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Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
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Studiospares was a family business founded in 1983 by Barry Lambden. As one of the leading brands in home recording and studio equipment, Studio Spares approached magic42 to help them to migrate from their old platform onto Magento Open Source.
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Bespoke Video Integration

Whilst Magento is capable of presenting videos from a single YouTube account, Studio Spares needed to be able to conveniently show videos from various providers, as well as their own channel.

magic42 built a custom YouTube integration to handle this, which has just been updated to be considerably more lightweight, resulting in better pagespeed and Google ratings.
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StudioSpares Bespoke Video Integration
Studiospares advanced search engine solution

Advanced Search Engine Customisations

magic42 partnered with Doofinder to enhance the Studio Spares search experience, enabling users of the site to quickly narrow down their choices through the built-in search filters. magic42 customised the search tool to better present the product data to increase engagement and conversion rates.
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Custom Cross Sell Solutions

We included an industry-leading ajax add-to-cart solution in the build plan, but also understood that Studio Spares needed more than anyone individual extension was going to be able to offer. This extension has been heavily customised to allow it to display more cross-sells at once, and it allows users to add multiple items to the basket at once, driving up the average order value through add-ons and impulse buys.
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Studiospares Cross-sell solution

Contact us if you are looking to:

  • Improve the sales on your existing eCommerce site
  • Get fresh, innovative ideas give to you on a regular basis
  • Get qualified advice about eCommerce platforms
  • Migrate between platforms
  • Integrate your online store with another system
Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.
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