Studiospares was a family business founded in 1983 by Barry Lambden. As one of the leading brands in home recording and studio equipment, Studio Spares approached magic42 to help them to migrate from their old platform onto Magento Open Source.
Whilst Magento is capable of presenting videos from a single YouTube account, Studio Spares needed to be able to conveniently show videos from various providers, as well as their own channel.
magic42 built a custom YouTube integration to handle this, which has just been updated to be considerably more lightweight, resulting in better pagespeed and Google ratings.
magic42 partnered with Doofinder to enhance the Studio Spares search experience, enabling users of the site to quickly narrow down their choices through the built-in search filters. magic42 customised the search tool to better present the product data to increase engagement and conversion rates.
We included an industry-leading ajax add-to-cart solution in the build plan, but also understood that Studio Spares needed more than anyone individual extension was going to be able to offer. This extension has been heavily customised to allow it to display more cross-sells at once, and it allows users to add multiple items to the basket at once, driving up the average order value through add-ons and impulse buys.
magic42 is unique in that it evolved from Mobile Fun, an award-winning online retailer with 20 years of experience, 27 international websites and a global distribution network managed from the heart of Birmingham.
