Flying Spares, provider of spare parts for vintage cars and high quality marques, displaying a Rolls-Royce from their eCommerce Shopify development from magic42

Flying Spares

International B2B Magento with 240k catalogue, Khaos Control Integration and digital marketing.
See our work
Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multisite, B2C migration from Magento to Shopify Plus with ERP integration.
See our work
Haws Watering Cans case study after eCommerce development agency, magic42, migrated their site to Shopify

Haws Watering Cans

B2C eCommerce strategy, UX improvements, AdWords and Klaviyo email marketing management.
See our work
Alan Paine quality clothing retailer showing their brand, as featured in their case study for their eCommerce website with magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
Find out more
Roger Clark Motorsport automative eCommerce client case study from magic42, showing high quality silver cars in a slick garage

Roger Clark Motorsport

B2C and B2B migration of bespoke, global automotive parts website to Shopify.
Find out more

Call Us

Speak to a Shopify expert:

0121 663 6360

Get in touch 
magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
Find out more
Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
Find out more
Alex Ashman, director of magic42, in a bumper car with a huge grin on his face as he mingles with his eCommerce development team at magic42

Looking for a career with us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
Find out more

Call Us

Speak to our eCommerce experts:

0121 663 6360

Get in touch 

Magento 2.3 - Six Improvements for Merchants

Alex Ashman
September 20, 2018

Magento 2.3 is coming, and with it come a series of important features set to make Magento stores faster, easier to manage, more user-friendly and even more secure. Don't doubt that several new features stand to have a meaningful impact on your eCommerce business. Let's take a look at 6 of the features which are likely to matter most to store owners.

Progressive Web Applications (PWAs)

What percentage of your traffic comes from mobile? I'll be brave (but not very) and guess that right now, approaching the end of 2018, it's higher than it was last year; unsurprising as shopping behaviour evolves and the demographic at ease buying through their phones grows ever larger. But I'll also bet that your conversion rate on mobile remains relatively static?

The future solution for eCommerce retailers will almost definitely be Progressive Web Apps, which will facilitate an app-like experience without the need to download an app. Among the benefits of PWAs are faster load times and a number of features such as push notifications which will make it easier for users to return to your site. Magento 2.3 supports the creation of PWAs by including a PWA studio that developers can use to build applications that support your online store and enhance your users' shopping experience.

To give some perspective of the scope of PWAs, in one case study, Alibaba increased conversion from mobile by 76% through the use of PWAs. Exciting, right?

Multi-source inventory

Good news for businesses that keep stock at multiple locations. New in-built functionality will now enable store owners to store and ship from multiple locations dependently or independently of stock destination. Cleverly, this functionality comes complete with dynamic shipping options that allow you to automatically work out the total cost of shipping and pass it on to the customer.

Multi-source inventory will be a key improvement for aspiring international e-commerce businesses or traditional bricks-and-mortar retailers who keep and ship to online customers irrespective of stock location.

Speed Improvements

A more technical aspect of the improvements Magento store owners can expect is that, by introducing support for GraphQL, Magento 2.3 will enable information to be pushed and pulled to and from your store using much smaller packets of data meaning faster load times. This coupled with the fact that 2.3 supports asynchronous bulk API calls represents further potential for a faster Magento store.

Page Builder

Giving eCommerce retailers the ability to create and change pages using a simple drag and drop interface will provide store owners with more control. Their site content could then be managed from the backend, decreasing the need for expert support. This comes as a result of Magento's purchase of Bluefoot from a UK-based firm in 2017. You can expect an interface similar to that you might use to create marketing emails but one which gives you control of the look and feel of your site.

Initially, Page Builder will only be available in Magento Commerce but the hope is that something similar will become available for Magento Open Source (formerly Magento Community) in the future.

2 Factor Authentication

2FA is a security feature now available as standard in Magento 2.3. This inclusion follows a general trend in digital to require something beyond a simple password to gain access to an account.

Google and Amazon push customers towards 2FA and have done for some time, which makes adoption a no-brainer for any eCommerce retailer. 2 Factor Authentication has been available via extensions on Magento 2.2 for some time but 2.3 offers it straight out of the box.

Google reCAPTCHA

Basically, reCAPTCHA can require that someone trying to access a website proves they are human, usually by ticking a box identifying themself as "not a robot". This adds an extra layer of security to the site by preventing access to unwanted bots whose intentions may not be entirely honourable. It provides a ready alternative to the existing Magento CAPTCHA module.


All in all, this update marks a significant step forward in Magento's development and underlines its unassailable position as the world's most complete eCommerce solution. The potential of PWAs is of course a source of particular excitement for the forward thinking online business.

Finally, if you are still using Magento 1, the release of Magento 2.3 should make you sit up and consider whether it's time to migrate. As they say, timing is everything. And this could well be the mome

Related services

Magento 1 > 2 migration
Magento integrations
International eCommerce

magic42 logo
magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
Company No. 11572347 VAT No. 310 2436 61
Adobe Solution Partners Bronze Logo, used by verified Adobe expertsShopify Partners Logo (as used by Shopify Development Partners)
© Copyright 2024 magic42 Limited - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram