Shopify Development Agency & Development Services

Why us as your Shopify development agency

We're not your typical Shopify agency. magic42 was born from a retail business that grew to £12 million turnover, running B2C and B2B operations across multiple international sites. That means we understand eCommerce from the inside - not just how to build it, but how it actually needs to work day-to-day for your team and your customers.

We've been where you are

Our retail origins mean we've lived with the consequences of development decisions, both good and bad. We know what it's like to manage peak trading, juggle integrations with ERP systems, handle multi-site complexity and deal with the real-world problems that only show up once a store is live. That experience shapes every recommendation we make.

A UK-based team you can actually talk to

Our Shopify developers are based in Birmingham, available during UK hours, and you'll work with the same people throughout your project. No offshore handoffs, no revolving door of freelancers. When something needs discussing, you'll get someone who knows your store and your business on the other end.

Professional development processes

We use GitHub for version control, CI/CD pipelines for automated testing and deployment, and built-in sign-off steps at every stage. Your theme's entire codebase is safely stored with full history, so if anything goes wrong - an accidental deletion, a broken change,  we can roll back quickly. It's the kind of rigour you'd expect from a software team, applied to your Shopify store.